Best SEO Keyword Tools for 2019

Optimising each aspect of a website takes time, effort and knowledge, but having the best tools certainly makes it much easier. Those working with SEOs would know keywords are the most important part of the process. It relates directly to the search engine and allows users to find your site by searching for certain things.

Keywords don’t just relate to the text content of the page, but many other aspects as well. It’s important to have the best and most relevant keywords with pictures, videos and other forms of content on each page. Only after that can other aspects such as sire UI, meta titles and descriptions and other factors be considered.

With the wrong tools, keywords are the worst as your site never seems to reach rankings with popular searches. It’s important to have the info regarding each keyword, including the number of searches and other details that make them valuable. Having the right keywords is the first step to creating a page as your content, headings, text and everything else revolves around it. Let’s have a look at some of the best keyword tools available to take your site to the next level in 2019.

Google’s Keyword Planner


What better place to get keywords than the search engine that collects all the details and ranks your site? Google Keyword Planner is linked directly to Google Ad Words and provides detailed information regarding they keywords you need. The best part of it all, it’s 100% free and offers pricing information about the top of page bids along with additional filtering options.
Since this is Google’s keyword program, it wouldn’t provide any aid with keyword planning for other engines, meaning if you’re optimising for Yahoo, Bing or one of the other search engines, you’ll need to use a different tool.

LongTailPro


For the most past, LongTailPro offers the same features as other programs on the list, but they include an interesting range of other features while also delivering remarkable details about each keyword you’re considering. One of the most impressive features is the competition checker that offers the best possible keywords relating to your search.

Ahrefs Keyword Explorer Tool


Ranked as one of the most popular, Ahrefs Keyword Explorer offers an excellent range of details relating to keywords you need for the best possible rankings. Each keyword offers extensive information from clickstream data, which is presented with graphs and all the info you’ll find with the Google tool mentioned above. The great thing is, it offers various search engines and has a trial period for seven days at a low rate of just $7.

KWFinder


As one of the fastest growing SEO tools, KWFinder is one of the best tools you can choose. They are primarily focused on keyword information, allowing users to obtain details about the keywords instead of other information not relating to the keywords you need. It provides search details, CPC prices and includes ranking details and much more. The free version is available, offering five searches per day.

Creating an SEO Optimized Landing Page

The point of a website is to be discovered, whether it’s a private site for a closed group, a major site for online selling or just a private blog with some paid advertising. There’s always a point to having a website, which for businesses, blogs, descriptive sites and many others means appearing at the top of search engines, allowing clients to find you, new business to flow in and for readers to visit your site and boost your earning.

So, what is a landing page all about and why is it important to have it optimised for search engines? Well, your homepage/landing page is all about what your website, business, blog or personal site is all about. If you’re creating a site that only for private groups that receive a link upon joining, well then SEOs wouldn’t have any benefit. However, for just about all other purposes, your landing page tells visitors what they can expect to find on the site, what it’s all about and how it would benefit them. Of course, it would also include a few links to other pages, interesting headings and great content that offers real value.

While all of that might seem easy and straightforward, when it comes to SEO you’ll find each of those headings and pieces of content are very important and need to link up with the best keywords to help your site reach higher rankings.

What is SEO?

To understand the basics of an SEO landing page, we need to start with the basics and look at SEO by itself. Search Engine Optimization is what search engines such as Google use to find relevant pages to what you’ve typed into the search bar.

Therefore, let’s say you want your site to be found when someone searches for “marketing”, you’d need to optimise your content to reflect marketing. Not only does it need to appear in your meta titles and descriptions, but in titles and the content as well. Of course, people could also search for advertising, which is the same as marketing, but a different keyword, meaning if your site only revolves around marketing, those searching for advertising won’t find you.

SEO Landing Page


As you can see, it’s not all that easy creating a page that covers just about all aspects of your business, which is why your landing page has to be optimized for search engines.
Once you discover the possibilities of keywords and how often they are searched, you’ll quickly find that some phrases or words might provide better results for your site. These are the words you’d want to use in your content. However, you also wouldn’t want to repeat the word or phrase as often as possible as Google sees these kinds of things as poor content quality.

Instead, you’ll want to space it out well and create valuable content that covers various areas. For example, you’ll have some areas covering marketing while other areas focus on advertising. You’ll create headings based on the keywords, which might include phrases such as “best online marketing”. Also, remember that text isn’t the only form of content as pictures and videos also offer great advantages for higher rankings. Be sure to describe the videos well and include alt texts with pictures, so search engines know what they consist of.

Why Invest in SEO

Within the last few months, we’ve heard the term that SEO might be dying and that it won’t be the focus of getting the best search engine results any more. Of course, this creates quite the panic as far as marketing goes as it once again changes the way things are done and how your site is discovered online.

Before you jump up and try to find the latest ways to get your site and business discoverable online, we here to tell you SEO is far from dead or dying. However, it is ever-changing to offer a better experience and provide SE-focused companies to implement the latest tools and make themselves even easier to find for clients.

Below, we look at some of the best reasons why you should invest in SEO and how it can improve your opportunities. If you’re running an online business, getting the best SEO services is incredibly important, especially if you depend on being discovered through search engines such as Google.

It Remains Highly Effective

Even with eh recent pull of organic traffic being removed by Google recently, using SEO to gain the top spot is still the most effective way to get your name out there for the services you provide. Many professionals recommend focusing on the best possible user experience while also carefully researching SEO keywords for the best possible results.

They also state that there’s no need to worry about any major changes any time soon. Since all online content depends on specific keywords for search engines to use, the chances of this falling away anytime soon would be almost impossible. Not only is text content dependent on it, but so are videos and pictures. Therefore, for these changes to happen drastically, the search engines would need to change in just about all possible ways.

It Doesn’t Cost a Huge Amount

The internet allows companies to market their products a lot easier and for clients to find their brand. While setting up the website might take some time and cost a bit, when it comes to SEO optimisation for your content, you’ll find it a lot cheaper than using other forms of online marketing, including PPC marketing and social media.

With search engines such as Google ranking your pages and make one of the key elements your keywords, you’d need to invest in getting the best possible SEO ranking for each page. While this sounds expensive, the amount you’d need to spend on other forms of marketing for the same results are bound to cost a lot more.

SEO Involves Social Media

These days no business can afford not to be on social media, even if it isn’t used for paid marketing with Twitter and Facebook. While this might seem like just another great way for clients to review you, it’s actually a lot more than that as these social media pages add to your search engine optimisation and how easy it is for your brand to be discovered. Since your company name and details appear on these pages, the content posted need to be SEO driven, offering even more results for search engines.

How Users Interact With Search Engines

One of the most vital aspects of creating an online marketing strategy that is based around SEO is ensuring that you provide empathy towards your audience. Once you have a clear picture of what your target market is ultimately looking for, you’ll be able to reach and retain these users with more efficiency.

The Three Types of Search Queries

We believe that you should build for users as opposed to building for search engines. You’ll discover that there are three kinds of search requests that people make regularly. This includes Transactional queries, such as buying a plane ticket or listening to a song, Informational queries, such as getting information on the best restaurant in town or the name of a particular band, and Navigation queries, such as going to a specific destination on the internet like YouTube or Twitter.

When users enter a query and land on your website, are they going to be satisfied with the content you provide? This is the biggest question search engines attempt to answer countless times every single day. The primary responsibility of search engines is to offer relevant results to its users. Therefore, you’ll need to completely understand what your customers are searching for and ensure your website provides it to them.

The Power Behind Inbound Marketing and SEO

Is there a reason behind investing time, resources, and effort on SEO? When you look at the broad picture when it comes to search engine usage, you’ll discover some fascinating information from multiple studies. We decided to extract those that are valuable, relevant, and recent to help you understand how users utilise a search engine.
Google spearheaded the United States core search market with 65.4% of the searches after Yahoo! with 17.2%, and Microsoft with 13.4%. A whopping 20.3 billion searches were conducted within a month by the United States alone. Google had 13.4 billion searches after 3.3 billion from Yahoo!, 2.7 billion from Microsoft, 518 million from Ask

Network, and 277 million from AOL LLC.

The cost of online marketing is projected to be above $80 billion in 2018, representing 26% of the combined advertising budgets. What’s even more impressive is that 76% of users chose to utilize a search engine to find information on local businesses as opposed to using the Yellow Pages. It’s also interesting to know that 67% of users have benefitted from search engines in the last three decades to get information, and a mere 23% opted in to use social networks as a source for local media.

The Results Speak for Themselves

All of this valuable data is pretty impressive, leading us to a vital conclusion regarding marketing and web search via search engines. Search is extremely popular which grows at an annual rate of 20%. It also drives a significant amount of offline and online economic activity. Remember that the most critical aspect to your site’s visibility is ranking as high as possible in the first couple of results.

How Search Engines Operate

Search engines consist of two important functions: building an index and crawling, as well as offering search users with a list of ranked sites that have been determined to be the most relevant.

1.Indexing and Crawling

Imagine the internet as a network of stops in a massive subway station. Every stop provides a unique document, such as JPG, PDF, or a web page. Search engines require a way to crawl the subway station and locate all stops on its way, and therefore they utilize the best way possible, links.

A web link structure essentially helps to connect all the pages together. Website links allow the automated robots of search engines, known as spiders or crawlers, to reach the millions of interconnected documents on the internet. After the search engines locate these pages, the code is deciphered and stored in pieces on gigantic databases so that it can be recalled at a later stage for a search query. To achieve this incredible task of holding pages that reach into the billions, search engine companies have datacentres constructed across the globe to ensure it can be accessed in a matter of seconds.

These enormous facilities hold several machines that can process huge quantities of information in a fraction of a second. Once a user performs a search, they demand instant results, even a slight delay will cause dissatisfaction, and therefore search engines work at optimal speed to provide an instant answer.

2. Providing Answers

Search engines can be seen as answering machines. Once a user performs a search on the internet, the search engine will scour billions of documents and will complete two things: it will only offer results that are useful or relevant to the user’s query, and it will rank results according to the website’s popularity that provides the information. It’s both the popularity and the relevance that the SEO process is meant to influence.

Relevance for a search engine means much more than simply locating a page that contains the right words. During the early days of the internet, search engines could only perform simple steps and these steps were of limited value. As technology advanced, clever engineers designed better ways for a search to be matched to a user’s query. These days, thousands of different factors will influence relevance.

Search engines usually assume that the more popular a document, page, or site is, the more valuable the information will be. This has proved to be extremely successful when it comes to the satisfaction of users and their search results.

Relevance and popularity aren’t manually determined. Instead, mathematical equations are employed by the search engines to successfully sort the chaff from the wheat, followed by ranking the wheat in order of its quality. These mathematical equations usually comprise of thousands of variables. Within the search marketing field, we can also consider them as ranking factors. This remains the best way to locate the perfect match for any user that decides to search the internet.

Beginners Guide to SEO

Are you new to SEO or simply want to brush up on your knowledge? Well, you’re in luck as our guide to SEO for beginners will provide comprehensive information to assist you on the road to top-rated Search Engine Optimization, simply known as SEO. SEO is basically a marketing discipline that places a focus on expanding visibility in non-paid (organic) search engine results. This encompasses both creative and technical elements that are required to enhance drive traffic, ranking, and also increase awareness through search engines. There are several aspects to SEO, ranging from links from other sites to yours to the words you use on each page.

In most cases, SEO is merely a manner of ensuring your website is structured in a specific way that search engines can understand. SEO is not only about developing a search engine-friendly site. It’s also about creating a website that is better for those using it too. This beginners guide is essentially designed to inform you of every SEO factor, from making a friendly site for search engines, locating phrases and terms to generate more traffic to your site, to creating links while marketing the value of your website.

Why Does My Site Need SEO?

Most of the traffic on the web is essentially driven by leading search engines, such as Yahoo!, Bing, and Google. Even though social media channels and other ways of navigating traffic could help with generating more traffic to your site, there’s no denying that search engines are the number one method to navigate traffic on the internet. This is true regardless of the site offers information, products, services, or content.

What makes them so unique is that search engines offer targeted traffic, such as consumers searching for what you provide. Search engines can, therefore, be seen as the roadways that basically make this happen. Should a search engine be unable to locate your site, you’ll miss out on phenomenal opportunities due to a lack of traffic.

Why Can’t Search Engines Determine My Site Without SEO?

It’s no surprise that search engines are extremely innovative and smart, but at the end of the day, they still require assistance. Google, considered the biggest and most popular search engine, is always looking for ways to improve by returning better results through technology. However, search engines are rather limited in the way they can operate. Utilizing the correct SEO strategy can easily net you thousands of new visitors and also increase attention. In addition, SEO can even boost your overall rankings.

Can I Do Search Engine Optimization?

Although SEO is rather complex, most users tend to learn and understand the basics of SEO rather quickly. Even with a limited amount of knowledge, you can still make a huge difference. SEO education is freely available on the internet, and if you combine it with a few hours of practice, you will transform yourself into an online SEO guru in a matter of days.