Tips for building a strong SEO strategy during coronavirus pandemic (part 2)

Review Upcoming Campaigns

It’s not uncommon for companies to create marketing campaigns ahead of time so they can ensure everything is ready to go when it’s time for the campaign to launch. However, if you have any upcoming campaigns in place, it’s crucial to review them now before they launch. You want to review your messaging and ensure it’s sensitive to current events.a

Going about business as usual is not an option right now and it’s essential your marketing efforts don’t come off as insensitive or naive to what’s going on in the world. So contact your SEO company to review any upcoming campaigns sooner rather than later and hopefully, you have invested in the right local SEO services and they’re already on top of this. However, if you are looking for a new SEO provider, you can find more information at WhiteLabelSEOReseller.com.

Plan for the Future

While it may not seem like it right now, COVID-19 won’t last forever and it’s important to be prepared for the market to change once again. You should remember that SEO is a long-term tactic and as you can make changes as the market changes, you should have a plan in advanced for the future, particularly for the next several months.

You and your SEO company should discuss to prepare a plan for the gradual increase in business when the pandemic is over. The demand for your products or services will change from now to after the pandemic so it’s important to think long-term. So continue being proactive and innovating when it comes to your marketing strategies.

Managing your SEO methods during a global pandemic is certainly not easy and it’s important to take it one step at a time. But hopefully, these simple tips will help you navigate the digital marketing world over the next few months.

Tips for building a strong SEO strategy during coronavirus pandemic (part 1)

The COVID-19 pandemic is almost changing the way many countries are functioning: non-essential businesses are shut down, people are working from home, and healthcare workers are dealing with things they’ve never seen before. But in spite of the chaos the pandemic is causing, digital marketing remains relevant, even more relevant than ever before.

People are shopping online more and more, causing the digital strategy that businesses set up need to be stronger. Here are some tips for building a strong SEO strategy during coronavirus pandemic.

Focus on Building Trust

Due to this worldwide pandemic, consumers become more fearful and are looking for stability. Therefore, companies need to focus on building trust to show their customers that they are here to help them. More companies are angling their marketing efforts towards hope, reassurance, and compassion more than pushing for sales.

So when creating marketing content, you should provide facts, show how your business is helping your customers during this crisis, as well as remind your viewers that you just want to do anything you can to help them. Building trust is always important to grow your business and it is especially important now.

Create Relevant Content

Your SEO efforts will be wasted without relevant and high-quality content. When consumers find an online company, they look to see what content they can provide and if your business isn’t offering interesting and informational content, they might look elsewhere. And while it can be difficult to decide what kind of content to create now, you should consider about what your customers want and need to see.

To do that, you should put yourself in your customers’ shoes: many people are working from home, struggling financially, attempting to home-school, or dealing with changes in traveling plans. Writing content about these relevant and informational topics will help you put your business on the map and boost your website’s organic traffic.

Important factors to be ranked high in SEO

You can see two letters of acronyms on the periodic table SEO Search Engine Land In the SEO periodic table, each of the first letters represents an SEO factor, and these factors are directly affecting rankings.

SEO elements need to be perfectly matched

There is no single factor in SEO that will help get rankings in the search engines. Having a great HTML title will not help if a page has low quality content. Having many links will not help you if all are of low quality. Many quality factors combined can increase the success rate, along with the negative factors that will affect the ranking of your website.

Quality Onpage elements

The ranking factors on the search engines are factors that are almost entirely in your control. What kind of content are you writing?

Quality Offpage elements

Offpage ranking factors are those that you may not create. Search engines add this group of factors because the Onpage elements are not enough, and search engines want you to know how to introduce and promote the website for users to know.

Moreover, with the billions of websites available on the Internet today, it is definitely not enough to have a good ranking based on the Onpage factors alone. Therefore, you should add more Offpage elements (introduction, pr) to help search engines determine whether your website is suitable for rankings and valuable to users.

Violations of Google guidelines and ranking penalties

Search engines want people to do SEO because it can help improve their search results. Search engines also provide help in the form of tutorials, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines consider to be “spam” or “black hat”, violating this may result in your site being penalized for ranking or worse de-indexed by the search engines.

Violations are generally tactics of deceiving or manipulating search engine rankings to deceive users and search engines.

Bloking (the containment)

The blocking element is a new group of factors that determine the ranking of a website. This is a place where web surfers can claim they don’t like a website even if it doesn’t violate any rules.

When a user indicates that he or she doesn’t like a website, that website is less likely to reappear when that user searches again. If the number of people who dislike a website is large enough, the ranking of that website will be adversely affected.

The role of article heading in SEO

SEO is a process that requires businesses or seo who always spend a lot of time and note many stages. In that article headline is the factor seoer attaches importance to seo to bring high efficiency. So, what is article heading, follow our post to clarify.

In order to answer what article heading is, we will bring you the most understandable concept for you. The first is the article is the term to refer to a single article on a blog or website.

Article heading có vai trò rất lớn đối với tiến trình seo website

Each content on the website must be focused on the content, information and sentences that appeal to readers. If possible, you need to give a new perspective on a specific topic you are aiming to write. To inform article content both provide information and create valuable points and attract readers.

These three tags are heavily used in website optimization. Specifically, it is used to emphasize the content of the main as well as the topics that the writer always wants to target for his article.

To make it easier for you to imagine, we will give the following example: if you are reading a book, the H1 tag is the title of the book. The remaining tags are the title of each chapter and article.

Kết quả hình ảnh cho Article heading

If there are smaller entries in the book, they are smaller and more detailed tags. Therefore, through the card display in the lesson you will know which is the title, which is the small and detailed items.

To better understand what article heading is, you can learn more about its role in web SEO. In each article, the H1 tag has the most important role among the heading tags. H1 tags are the first invitation to searchers, so SEO investment businesses are very focused and never overlook it.

In particular, the Googlebot search engine will pay attention to the words used in the H1 tag. Besides, the H1 tag must also contain a basic description of the page content, keywords like meta title.

Signals to increase website rankings on Google

UX

Your website must be user friendly. A website that has a good navigation with readers will always have higher ranking opportunities. Conversely, if they enter the website from Google search and then return to the search page, this makes the website underestimated. Because if people can’t find what they’re looking for, they’ll quickly return to Google and Google will give you a bad review of your website.

Your website also needs to pay attention to the loading speed, because the speed of the website is a ranking signal. A bad website will result in a slower crawl rate. This means that Google will index the pages on your website at a slower speed. New posts will take longer to appear in search results. Making your website faster can also help you get natural traffic for your posts faster and lead to better rankings.

Mobile

The importance of Mobile should not be underestimated. This has been further clarified by Google’s recent statement. And now Google is conducting an index test for Mobile, and is expected to officially operate in 2018. This means that Google will crawl your mobile website, analyze its performance and content. If your website is not mobile friendly, it will be a huge loss. Even if you do not focus on the Mobile interface, you will still be poorly rated overall for the website.

Google mission

Google’s mission is to be the largest information organization in the world, and make it popular and useful. They want to build the perfect search engine and help people find what they are looking for. While Google has been changing its algorithms over the years, its mission remains unchanged. The ranking markers are all determined with that mission. So making sure your website and your marketing strategy fit into this goal is always the way to go.

SEO comprehensive

SEO website – If you want to rank high in search engines. Our advice is always: you just need to make sure your website is the best! Do not use any tricks. While these can make your website rank quickly, they usually don’t last very long.

To rank well in Google requires a rich SEO strategy, focusing on every aspect of your website. Technical issues, user experience, content on the website and even website security. To maintain good rankings in Google, we need to always learn and develop – offering comprehensive SEO methods. This approach may be time-consuming, but it will certainly sustain rankings for a long time.

The standard image size on website

The image size of the site must also meet the standards to make the best harmony with the overall site that has met the standard before. To know how to resize standard images on your website. Let’s refer with me through this article.

A professional website must meet all criteria that Google offers to optimize the website. Accordingly, before posting photos on the website we must ensure that our images must be sufficient, the images are not blurred, no corner.

Kết quả hình ảnh cho ảnh trong seo

For detailed images a little larger, about 800 x 500 pixels. The above two image sizes can generally be changed at will. However, you should not change too much compared to the original specifications. Otherwise it will deviate from the standard and the image will not conform to Google’s standards.

Above we know the standard size of images on our website. This section we will see how much the standard image size on Facebook is. With the latest update of Facebook, the social network is very focused on the image, because this will be a factor directly affecting the effectiveness of the campaign.

Kết quả hình ảnh cho ảnh trong seo

When we share the link from the website home page to our personal facebook, there will be images accompanying the link, these images will display with the best size. Best if we leave it at 1200 x 630 pixels. As suggested, the minimum image size we need for the design is 600 x 315 pixels. Along with that the maximum image size is 8MB.

The size of the avatar on facebook must also be the most accurate, we can set any image as long as the square will be. However, according to our experience, the most recommended size is 300 x 300 pixels, the best size for images is 2048 x 2048 pixels.

For cover photos on facebook, the size will fall to 820 x 315 pixels, for mobile will be 640 x 360 pixels.

Signals to increase website rankings on Google

Ranking signals or ranking factors are an extremely important base in SEO for search engines to rank for a website.

All of these ranking signals go hand in hand with search engine algorithms. And these algorithms always exist and operate in a mysterious way, and no one can know exactly the factors that determine rankings in search results.

Google’s algorithm is constantly changing and in a year there are about 400 updates. The factors that determine rankings and their impact often change. However, Google still tells us some important factors. And many experiments have shown the important factors and in this article will talk about these most important factors, which have a significant impact on SEO success.

Content

Quality content for the website is one of the most important ranking factors this is always true for keyword SEO strategies or overall SEO. Google reads the content of the website, and determines the content of the website and for which terms will appear in search results based on this content.

So make sure your content uses the target keyword you want to display. The content on your website should always be of sufficient length – more than 300 words. And, the most important thing is that readers can understand and have feelings for your writing. So make sure the article has a good structure, uses grammatically correct words, does not use tricks to copy content.

Links

A second important factor for good ranking is high quality links. To rank well, your website needs to have links from other websites, also known as backlinks. The number of backlinks is very important, as well as the quality of those backlinks. Links from high quality, trusted websites (for example, college websites) will have more impact than links from low quality websites (like gambling or pornography). What is backlink test?

Links from articles on the site are also important, establishing an internal link structure is a great way to improve your rankings. Because if you have a clear internal link structure, search engines will be able to understand your site structure and your important pages will rank better.

How to use WordPress Widget in website design

In this article, we will talk about what a widget’s potential is and how to implement it to help readers simplify navigation. We also show you how to add widgets and create new widgets as you like.

Widgets, that is also known as full WordPress widgets are a key component of WordPress with the functions: adding content and shaping sidebars or footers. For example, the widget can support displaying the latest posts on the left or right sidebar.

Kết quả hình ảnh cho Widgets

Widgets are easy to use, you don’t need to be knowledgeable about any HTML code. In fact, all you need to do is drag and drop the widget into the area of ​​the page you want. Sometimes it is called widget area.

The location of this area may vary depending on the different theme types. Sometimes, you are only allowed to place widgets in the sidebar or footer. The great advantage that widgets bring to users is that it helps you to add many convenient features.

If you want to link it to your social networking site in order to create a better connection with a good audience. Then you only need to install plugins that support widgets that meet your needs.

After understanding what the widget is and the basic components of WordPress widget. Although these components are small but extremely helpful.

Kết quả hình ảnh cho Widgets

Moreover, you can add widgets with Customize directly to your website. Help you see what the site will look like after adding widgets. You can adjust that area in the Appearance section of the wp-admin page or with the Customize button at the top of the website.

What is one of the best benefits of WordPress widgets? That is, you can temporarily disable it. If you think it’s not time to activate the widget yet, you’ll need it later.

In addition, you will see an item called Inactive Sidebar which contains widgets for the sidebar but not yet used for the sidebar. You can still activate these hidden widgets by dragging and dropping them into the widget area from the new theme after you have changed the theme.

How to create websites with standard SEO articles

Currently, there are many shop owners, businesses create their own website to serve the online business purpose effectively. So you know how to create websites with SEO standard posts or not?

The following article will share with you some of the above issues.

Google in general or search engines, in particular, are preeminent devices that process information at high speeds, and in large volumes. Therefore, if you cannot meet certain criteria. For example, if your website needs to develop standard SEO articles to improve the ranking of the page, that machine will not be able to show impressions to your website.

The result is so that your product will not reach close to the customer. This can be said as the first and very important approach for customers to find you, choose your products and bring you revenue!

Kết quả hình ảnh cho SEO

Based on market research or simply your observations of consumer needs in society, first build your website with an effective set of keywords to meet your tastes. line. This is extremely simple, but requires the ability and sharp thinking with society such as website construction, website costs, effective sales, … are all keywords you can build into one. framework for standard SEO articles coming here.

This is the first part to attract readers to find your article! With a clear title, hitting the user’s existing needs will help you score points right from the first moment. Also, note that the number of words in the title should not be too long nor too short.

Kết quả hình ảnh cho SEO

Your title should contain the keywords you have built above because this will be the core that customers search for on the information you provide.

In addition, you can use some strong exclamations for the article title to add curiosity to the reader, but of course, it shouldn’t be too jerky. Sometimes it will cause an objection, counterproductive for everyone.

Example of link bait effect

What is link bait? Regardless of the issues or factors most SEOs are talking about. To view website visits, look at the Sessions column. The first number in the Sessions column is the total number of visits. The numbers below are allocated according to the website access source.

Publishing one or more quality content on your own site and through it. After reading, they can share your article without having to use any tricks so you have a quality backlink or link bait.

They help provide information on what search engines measure to rank websites. Besides Google Analytics, there are many traffic monitoring tools for every website. The CTR will be high if you have a creative, featured image, since the image portion will occupy most of the display area.

However, the accuracy will be less than Google Analytics. However, the relative figures when checking online website traffic are still useful in comparing the internal strength of your website and your opponent’s website.

Despite great content, there are even better reasons for all the links Moz gets thanks to user sharing when reading that article. It was not Moz, but his colleagues made the promotion.

Kết quả hình ảnh cho Link Bait

If you need an article on how to choose seafood based on where you live or travel to, this is what you should look for.

Everyone likes lists. It was simple. At the very least, you get a clearer view of the competitiveness of websites in the same business field. Scroll down a bit and you will see the traffic distribution according to the access source is calculated as a percentage.

If a domain spammers on Facebook, or is reported with a certain number, the chances of that link being blocked are very high.

Affiliate links have a high rate of blocking because the affiliate community is crowded, or get sharing links on groups, spam and bluff.

However, with the method below, not only can you create an affiliate link with a beautiful display image, but you can also share that link on Facebook.