Top 20 simple SEO tools you can use for free to improve your marketing (part 1)

It can be hard to master SEO, particularly for those who are just starting out. Luckily, it is easy to find the best SEO tools since they have been compiled on the list below. For sure, it’s no need to try all these tools. What you need to do is to figure out which one works best for your needs.

Google PageSpeed Insights

This tool is best used to check the speed and usability of your site on multiple devices.

You just need to enter a URL, and Google PageSpeed Insights will test the performance and loading time for desktop and for mobile devices, adding identify opportunities to improve and pat you on the back for what you are doing well. The mobile results also feature a user experience score, grading areas such as font sizes and tap targets.

Moz Local Listing Score

Moz Local Listing Score show how your local business looks online by crunching data from over 10 different sources, including Google, Facebook, and Yelp. Results come complete with actionable fixes for incomplete or inconsistent listings.

Keywordtool.io

Keywordtool.io shows you hundreds of keyword ideas based on a single keyword. Enter a keyword, and the tool will provide you with a huge handful of long-tail keyword opportunities along with questions commonly asked.

Google Analytics

This tool is created to help you complete web stats and search insights. It helps track pretty much every bit of traffic you could imagine on your website and surface many keyword insights as to which terms customers used to land on your pages.

You can get this data either under Acquisition > Campaigns > Organic Keywords or Acquisition > Search Console > Queries.

Google Search Console + Bing Webmaster Tools

These webmaster tools provide constant website analysis, alerts, and error reports.

They help give you a taste of what the two top search engines, including Google and Bing, think of your website. It’salso helpful to see any alerts, bugs, and indexing issues.

Tips to Use Heatmaps to Boost Your SEO Strategy (part 3)

6. Give Internal Linking Much Thought

It is essential to use internal links to help the Googlebot understand the structure of your website. According to Google’s perspective, the anchor text you use to link to your website’s internal links provides even more context for what that target page is all about.

In addition, internal linking helps you distribute link equity between pages as well as establish a content hierarchy with the most important pages given the highest value.

For those who are relying on content to develop their site, internal linking gives them the opportunity to strengthen authority around key topics.

When it comes to improve your internal linking strategy, you can use heatmaps to measure internal link performance since they provide brief information about where users click.

7. Structure Your Website around the Buying Process

You should set up your website in a way so that it can guide users to relevant content that aligns with their stage in their journey. To do that, you need to ensure all of your links work together to nurture your users and provide them with valuable insights, so they want to stay with you from awareness to purchase and beyond.

You should click map to learn which links users click to make sure that people are clicking on the right content. Since clicking links takes users away from the page they are reading, so it is necessary to find out if the links embedded in your articles are relevant. If they are not irrelevant, you are risking driving those users away from your website altogether.

8. Figure out Confusing Elements Causing Friction

Using heatmaps also helps you figure out which elements that users find confusing.

Items that look clickable but can’t help users get to the next page may not seem like a big matter, but they show out that site’s structure fails to meet expectations.

In this case, using heatmaps can help you spot the areas where users expect to find links and allow you to go back and add them in to meet your users’ expectations.

Major Factors to Consider When Creating Gaming Sites (part 2)

Build links by joining gaming forums

Gaming forums are very active on the internet. They give gamers a platform to discuss everything related to different kinds of gaming topics. Gamers can interact with one another, or debate which games are better, or share tips and tricks on certain games.

There are many popular gaming forums and discussion boards, such as Gamefaqs, NeoGAF, and Reddit. Joining these forums are great ways to build solid backlinks, leading gamers to your gaming site. Providing them links with content relevant to their discussion can help bring in more traffic to your site.

Use social media

Social media is another helpful way to reach out to your audience. It helps make communication more convenient and interesting by allowing comments and messages. Almost gamers use Facebook as their main social media, where you can see tons of likes, shares, and views that gaming-related content can receive on a daily basis.

To increase internet traffic, you should establish a Facebook page for your gaming site since a lot of gamers check this social media giant for the latest gaming updates.

Create Video Content

The most viewed websites for gaming-related content include YouTube and Twitch – the two streaming sites that boast hours of videos. The amount of video content that has been accessed regularly has steadily increased recent years, making video content an important part of any SEO campaign, particularly when it comes to gaming.

Tips to Use Heatmaps to Boost Your SEO Strategy (part 2)

2. Optimize page layout

Page structure is something we try to navigate by applying our best judgment in many cases. Certainly, the importance of things such as white space, H2s, and H3s, have been drilled into our minds. However, literally, there are hundreds of factors that contribute to great user experience.

The most popular way to use heatmaps is to understand how customers interact with on-page elements such as CTA buttons, where visitors move through the site.

3. Use heatmaps with analytics to uncover the reason behind your metrics

Analytics platforms such as Google Analytics allow users to collect a variety of quantitative data. You can track page views, bounces, referral traffic, and how many times someone abandoned a cart.

However, there is a problem that is those insights don’t offer much in the way of the reason why consumers take those actions.

For instance, if your heatmap reveals that tons of people click a certain button, but don’t convert, sign in your GA account to sort things out by heading through:

Navigate to Behavior > Site Content > All Pages > Destination URL

From there, you can use a heatmap to make clear how users interact with the destination page.

4. Combine heatmaps with on-page surveys

Heatmaps allow users to identify points of friction, design issues, and other chances that their audience may not bring up in a survey or review. Collecting feedback from various sources helps you to create a clearer picture of users’ relationship with your website.

Use heatmaps to uncover design issues on certain pages, then use on-site surveys to ask visitors to write down their feedback about that page.

  • What may they add or change?
  • How was their experience?

Remember that you will want to make sure that you approach this strategy one issue at a time, otherwise, it will be too hard to analyze your data and implement the recommended changes.

Tips to Use Heatmaps to Boost Your SEO Strategy (part 1)

Heatmaps are an essential tool that helps marketers to understand how users interact with a website. Here are the most useful tips on how to use heatmaps to boost SEO.

What Is a Heatmap?

Heatmaps are data visualization tools that are created to help website owners understand how well a specific page is performing. The aim is to make it easy for users to visualize complex data sets by showing values with color.

Heatmaps measure users’ behavior on a scale from red to blue, with the warmest color that indicates the highest level of engagement as well as the coolest that indicates those areas with the lowest engagement levels.

However, you should make it clear that there are only a few different types of heatmaps that you can use to measure webpage activity. Let’s take a look at some of the most common examples:

  • Scroll maps: Figure out how far users made it down the page before they drop off. The redder the area, the more people read it.
  • Click maps: Figure out where users click most often. This might be internal links, logos, images, CTA buttons, the navigation bar, or anything that appears to be clickable.
  • Hover maps: Figure out where users move the cursor around the page. Where users pause most often are indicated to be hot spots.

Now let’s move on to some ways that you can use heatmaps to boost your SEO strategy.

1. Learn More About User Behavior

Visual analytics offers a unique chance to learn more about user behavior and to figure out which parts of the page get the most play, which content people care about, and which sections they scroll over without stopping, and at which point users usually drop off.

In addition, you may try looking at which menu options and filters get the most play to discover which topics your audience cares about most.

You can then use this data to inform your PPC campaigns and future landing pages and blog posts. You should also compare heatmap data to paid search data in order to uncover keyword opportunities that you can use to inform your content strategy, social posts, ad copy, and much more.

Major Factors to Consider When Creating Gaming Sites (part 1)

Video games have become one of the most popular forms of media since the past few decades. With search engines playing a major part in gaming, utilizing SEO strategies for gaming sites is one of the most useful ways to improve visibility and authority.

The world of gaming is massive, and with a variety of gaming-related content available on the internet, it is a competitive world that would see you struggle without proper preparation. With that in mind, here are major factors to consider when creating your gaming site.

Know What Type of Gaming Site You Want to Be

Gaming includes different genres and systems, and it is quite important to make clear what kind of gaming site you would want to be. Gaming sites feature online magazines focusing on gaming-related articles, gaming portals, gaming blogs, and online retail and distribution. Gamers are particular with what content they want to access, meaning that defining what your site is would make sure you get the right audience.

Analyze the Competition

With the abundance of established gaming sites are available on the internet, you should do some competitor analysis and research about the top sites and the latest trends in gaming in order to keep your site up to date. Some search queries on Google would help you see what the latest trending topics gamers are looking at. This will help you see what most of the gaming sites have to offer, and how they present their content to the audience. You would also be able to know your audience better and find out how to stand out.

Know the Community

Thanks to its highly supportive and passionate community, gaming has grown to what it is today. This community helped gamers from across the planet to interact with one another and create a massive network, which promotes a supportive environment following gamers ask for help or create healthy discussions about their favorite games. Understanding how this community works is the key to your SEO strategy.

Tips for building a strong SEO strategy during coronavirus pandemic (part 2)

Review Upcoming Campaigns

It’s not uncommon for companies to create marketing campaigns ahead of time so they can ensure everything is ready to go when it’s time for the campaign to launch. However, if you have any upcoming campaigns in place, it’s crucial to review them now before they launch. You want to review your messaging and ensure it’s sensitive to current events.a

Going about business as usual is not an option right now and it’s essential your marketing efforts don’t come off as insensitive or naive to what’s going on in the world. So contact your SEO company to review any upcoming campaigns sooner rather than later and hopefully, you have invested in the right local SEO services and they’re already on top of this. However, if you are looking for a new SEO provider, you can find more information at WhiteLabelSEOReseller.com.

Plan for the Future

While it may not seem like it right now, COVID-19 won’t last forever and it’s important to be prepared for the market to change once again. You should remember that SEO is a long-term tactic and as you can make changes as the market changes, you should have a plan in advanced for the future, particularly for the next several months.

You and your SEO company should discuss to prepare a plan for the gradual increase in business when the pandemic is over. The demand for your products or services will change from now to after the pandemic so it’s important to think long-term. So continue being proactive and innovating when it comes to your marketing strategies.

Managing your SEO methods during a global pandemic is certainly not easy and it’s important to take it one step at a time. But hopefully, these simple tips will help you navigate the digital marketing world over the next few months.

Tips for building a strong SEO strategy during coronavirus pandemic (part 1)

The COVID-19 pandemic is almost changing the way many countries are functioning: non-essential businesses are shut down, people are working from home, and healthcare workers are dealing with things they’ve never seen before. But in spite of the chaos the pandemic is causing, digital marketing remains relevant, even more relevant than ever before.

People are shopping online more and more, causing the digital strategy that businesses set up need to be stronger. Here are some tips for building a strong SEO strategy during coronavirus pandemic.

Focus on Building Trust

Due to this worldwide pandemic, consumers become more fearful and are looking for stability. Therefore, companies need to focus on building trust to show their customers that they are here to help them. More companies are angling their marketing efforts towards hope, reassurance, and compassion more than pushing for sales.

So when creating marketing content, you should provide facts, show how your business is helping your customers during this crisis, as well as remind your viewers that you just want to do anything you can to help them. Building trust is always important to grow your business and it is especially important now.

Create Relevant Content

Your SEO efforts will be wasted without relevant and high-quality content. When consumers find an online company, they look to see what content they can provide and if your business isn’t offering interesting and informational content, they might look elsewhere. And while it can be difficult to decide what kind of content to create now, you should consider about what your customers want and need to see.

To do that, you should put yourself in your customers’ shoes: many people are working from home, struggling financially, attempting to home-school, or dealing with changes in traveling plans. Writing content about these relevant and informational topics will help you put your business on the map and boost your website’s organic traffic.

Important factors to be ranked high in SEO

You can see two letters of acronyms on the periodic table SEO Search Engine Land In the SEO periodic table, each of the first letters represents an SEO factor, and these factors are directly affecting rankings.

SEO elements need to be perfectly matched

There is no single factor in SEO that will help get rankings in the search engines. Having a great HTML title will not help if a page has low quality content. Having many links will not help you if all are of low quality. Many quality factors combined can increase the success rate, along with the negative factors that will affect the ranking of your website.

Quality Onpage elements

The ranking factors on the search engines are factors that are almost entirely in your control. What kind of content are you writing?

Quality Offpage elements

Offpage ranking factors are those that you may not create. Search engines add this group of factors because the Onpage elements are not enough, and search engines want you to know how to introduce and promote the website for users to know.

Moreover, with the billions of websites available on the Internet today, it is definitely not enough to have a good ranking based on the Onpage factors alone. Therefore, you should add more Offpage elements (introduction, pr) to help search engines determine whether your website is suitable for rankings and valuable to users.

Violations of Google guidelines and ranking penalties

Search engines want people to do SEO because it can help improve their search results. Search engines also provide help in the form of tutorials, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines consider to be “spam” or “black hat”, violating this may result in your site being penalized for ranking or worse de-indexed by the search engines.

Violations are generally tactics of deceiving or manipulating search engine rankings to deceive users and search engines.

Bloking (the containment)

The blocking element is a new group of factors that determine the ranking of a website. This is a place where web surfers can claim they don’t like a website even if it doesn’t violate any rules.

When a user indicates that he or she doesn’t like a website, that website is less likely to reappear when that user searches again. If the number of people who dislike a website is large enough, the ranking of that website will be adversely affected.

The role of article heading in SEO

SEO is a process that requires businesses or seo who always spend a lot of time and note many stages. In that article headline is the factor seoer attaches importance to seo to bring high efficiency. So, what is article heading, follow our post to clarify.

In order to answer what article heading is, we will bring you the most understandable concept for you. The first is the article is the term to refer to a single article on a blog or website.

Article heading có vai trò rất lớn đối với tiến trình seo website

Each content on the website must be focused on the content, information and sentences that appeal to readers. If possible, you need to give a new perspective on a specific topic you are aiming to write. To inform article content both provide information and create valuable points and attract readers.

These three tags are heavily used in website optimization. Specifically, it is used to emphasize the content of the main as well as the topics that the writer always wants to target for his article.

To make it easier for you to imagine, we will give the following example: if you are reading a book, the H1 tag is the title of the book. The remaining tags are the title of each chapter and article.

Kết quả hình ảnh cho Article heading

If there are smaller entries in the book, they are smaller and more detailed tags. Therefore, through the card display in the lesson you will know which is the title, which is the small and detailed items.

To better understand what article heading is, you can learn more about its role in web SEO. In each article, the H1 tag has the most important role among the heading tags. H1 tags are the first invitation to searchers, so SEO investment businesses are very focused and never overlook it.

In particular, the Googlebot search engine will pay attention to the words used in the H1 tag. Besides, the H1 tag must also contain a basic description of the page content, keywords like meta title.