Why care about Entity and the future of SEO

It’s time to think about the future of SEO. What should we focus on? It’s time to learn more about Entity and how it affects your SEO strategies.

BrightonSEO is an exciting conference for all who want to learn more about the latest trends and tactics in everything about SEO. No matter how experienced you are, there’s always a session to inspire you to try new ideas.

In 2012, Google turned to entity search. Real-world entities and their relationships begin to rank. A year later, Google started focusing on semantics to make Google’s ranking algorithm smarter.

So it’s time to start focusing more on the entities and how they affect our SEO.

Kết quả hình ảnh cho Entity và tương lai của SEO

It is helpful to remember that each web page consists of many entities. Internal links are simply relationships between entities. Our content is simply made up of entities and their relationships.

Rankings will have more of signals in the real world. This means we need to explore the right balance between your current SEO tactics and the brand you’re building with old marketing. Voice search is all about the purpose of conversational queries. The content of the conversation will become very important.

Mobile search will continue to make local SEO important to everyone. Consuming content through mobile phones is driving us to think about mobile strategies and how we can improve them.

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In fact, local SEO will be the key to your future success. As Greg Gifford reminds, links from local businesses will matter even if they are not relevant to your business.

It is helpful to read your content aloud. The content of the conversation will help you master the new world of entities and their relationships that influence rankings.

Optimization should not focus on one page but rather the overall entities and how their relationships can improve your success.

4 most effective way to SEO your websites

Search Engine Optimization (SEO) is always changing. Changing Google’s algorithm sometimes means rewriting your entire SEO strategy from scratch.

Although the goal is always the same (for your site to be on the first page of search results). But the way to get results is always different. That is why trends are important to note. It will be a waste of time. And the cost to start an important marketing campaign when implementing the algorithms goes wrong.

1. Integrated smartphone

Your website must be optimized for use on mobile devices. It is an SEO trend. A potential customer can find you on a smartphone. A tablet or other mobile devices. If they find the site is not optimized for mobile devices. They will not waste time and move to other sites immediately.

2. The more links the better

It is very surprising that links are still important as part of your SEO strategy. Even in this 2017. This is still considered an effective SEO web. When building references is considered the cornerstone of internet marketing. Links are the way customers are reaching you. It is recommended to divide evenly into 50/50 external links from external websites. And the remaining 50 depend on internal links coming from your own website.

3. Keyword trends

Keywords are seen as a key point in SEO strategy. It is difficult to change in the near future like link building. Keywords allow customers to easily find you. Instead of cramming all your keywords in your blog posts, the text. Focus on the content and let the keyword repeat naturally. If not, customers can start looking for companies that actually bring better information.

Try using Google Trends or Google Keyword Planner. These tools allow you to choose the best keywords for your brand. From there build ideas for your content.

4. Don’t forget about long texts

The short content is great. But this does not mean that content with long form should be removed. Google’s algorithm has shown that the message can also increase rankings. If you usually write 500-700 words, try to increase this to 1000 or 2000 words. Each of your articles should be 1000 words. This is essential for writing longer messages. If your content requires a good explanation for your article.

How to become an SEO expert

I myself have followed and learned a lot of useful knowledge from him. If you really want to become an SEO Expert then this is an article for you, there will be lots of useful knowledge that Jason shares and cites from top experts. Let’s start exploring.

Providing SEO services even to this day is still an attractive industry. The SEO industry is estimated to be worth $ 79 billion by 2020, according to last year’s SEL report.

Kết quả hình ảnh cho chuyên gia seo

Whether you choose to become an independent SEO consultant or start and run your own SEO company – the potential is huge. I can testify to that. But SEO is not for the faint of heart. The only thing standing in this business is change.

To be competitive, you need a solid foundation on how SEO really works. Starting your own SEO or agency business is easy – but getting it to work is not easy. Trust me?

For many years working in this field, I realized that SEO is for people who are really competitive.It is for those who are truly ready for never ending challenges. Given that it is difficult to expand any service-based business model.

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Expectations are not realistic. This is usually the product of a weak client or test system. If you do not set realistic expectations, you will regret it. Do not overstate what is possible to meet your sales quota.

Operation is a headache problem. Running an SEO agency is a challenge because every campaign is unique. That means each campaign requires different actions. This makes it hard to create solid systems, thus making scaling difficult.

To expand an SEO agency, you need to hire people. You can only go by yourself. New challenges arise when you include employees, but that will be the subject of a blog post later.

Role of SEO Website for Businesses?

SEO Website is one of the tools of Digital Marketing that is getting more and more attention by businesses. So what is SEO really? What role do they play?

Let’s find out in this article!

What is SEO Website?

SEO Website is a collection of methods aimed at making the Website optimized and friendly to search servers (especially Google). The main purpose is for Websites to achieve high rankings when users search for related keywords.

Role of SEO Website for Businesses?

The methods mentioned here include optimizing the Website (in particular, affecting the HTML source code, the structure of the Web page layout, the layout and the content of the Website such as images, videos, and multimedia. or interactive user interface). As well as building a system of satellite websites so that search engines can choose the appropriate Web site to serve users when they search for related keywords. This will increase the chance of your website to have more clicks.

The role of SEO

According to research shows that users or customers are looking for what they do not know, want to learn or want to buy on the Internet. Along with the user usually only clicks on the first 3 search results on the first page. Therefore, businesses and Web sites race for the battle to rank high on search engines. The fact that your website can be ranked first in the search results rankings equivalent to your business will be known by many people, the clickthrough rate, the conversion rate will also be higher.

In addition, this is an effective marketing tool with cost-saving, sustainability and is highly appreciated by search engines but requires the time and perseverance of the marketers.

Conclude

Now, not really you know what SEO Website is? and what role do they have for businesses? It can be seen that SEO is still a trend that many marketers are targeting because of the benefits that they bring to businesses such as sustainability, cost, and effectiveness. So if your business has not yet applied SEO, right now try SEO for your Website, you will be surprised about what it brings to your business.

How many words does a SEO article have

The standard SEO articles are a form of content optimization articles according to searchers’ insights. When users search for this keyword on Google, your standard SEO articles will rank high in the search results page.

In order to say how many words SEO article, in fact in SEO does not have a specific standard of the number of words in a post, it is important to ensure the brevity and content of the article fully. And also depending on the type of article that stipulates how many words and sentences?

Kết quả hình ảnh cho words seo

Articles introducing regular products are less than 500 – 700 words long. Usually this article will often provide information about products and services to readers. At the same time, it also highlights the strengths and advantages of the product to help attract the attention and attention of customers.

Typically the type of article will link to about 200-500 words depending on each product or service that the writer wants to talk about. The reason the number of words in this article is less than the other articles is because the type of link article requires a large number of articles and must have diverse content.

Kết quả hình ảnh cho words seo

News articles, blogs are articles aimed at pulling links and diversifying information for the website while helping to increase the competitiveness of the web. Typically, these articles have a length of about 500 – 600 words with information revolving around the services and web products that bring. Therefore, these articles play an important role in the process of Top Top of the website.

Above is the answer to the standard SEO article question how many words? And the above information is for reference only, do not pay too much attention to the length of the article you write is long. A good standard SEO article is one that provides enough content for users, to be brief, concise. Wish you have successful SEO articles.

How to optimize SEO WordPress post comprehensively

Adding meta description and meta title in WordPress blog seems very simple, but it brings tremendous benefits for SEO. In this WordPress tutorial, we will show you how to optimize SEO WordPress post by taking advantage of title, keywords and meta description in WordPress. It will change a lot and improve the SEO strategy for your posts.

Today, the content of a good website is a prerequisite to determine whether the website is ranked in the long term or not. But still not enough. With thousands of websites online, users have lots of options to browse through a series of sites in seconds. Most of them will click on sites in the first 3 rankings on the search results. SEO is a method, with the ultimate goal of getting the website to the top 3. Good SEO will determine website traffic.

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The blog title is the title you need to write; It tells readers the topic of the blog post. Needless to say, it is the most important component on this list. Because if an imperfect title will adversely affect WordPress SEO.

Keywords, on the other hand, are quite controversial. Some SEO experts believe it greatly affects SEO, others say keywords are not of much value to the search engine, including Google.

In a nutshell, given the fact that the search engine doesn’t tell us what value of a website will influence search rankings, we will never know exactly how important meta descriptions and keywords are important to them. SEO of your site. We just know, it has a certain influence so you have to invest in it when doing SEO on page.

To add Meta Title to your post, go to the Posts section to select the article to do SEO.

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When you open the post in the text editor, scroll down to the bottom and you’ll see an entry called Yoast SEO. Under this section, you will see the fill for WordPrss SEO when clicking the Edit Snippet button. The first field is called SEO Title, which is the meta title of the article. Fill in the appropriate title for this field. Yoast will help you determine the length. If the green bar is still visible, then the length of the title is appropriate.

Tips to build a standard SEO travel website

Writing standard SEO articles requires a lot of basic elements that the writer needs to master to build an article that attracts a large number of readers. Especially for the tourism industry, writing SEO articles for blogs is even more difficult. Today’s article, we will share with you tips for writing high quality seo articles, attract readers, increase traffic and book tour rate for your travel website.

To build a standard SEO travel website blog, you need to perform the following steps:

Kết quả hình ảnh cho du lịch thế giới

Research the topic, select keywords to write SEO articles: The keywords will assist the search engine to help Google identify your articles, keywords that need to be associated with the popular search form from customer. You need to set up an attractive title for your article and an important and indispensable element, and your title should contain the main keyword that you give.

After finishing your article, you need to check the freshness of the article according to Google’s Plagiarism Checker feature to ensure a completely new level for your article. In your articles, you also need to build images and set up photo tags containing your keywords to make the article more rich and attract readers.

The appearance of the top SEO standard Google articles related to tourism will bring impressive benefits to business addresses in this field when the tour is advertised quickly, introducing services and policies. The best deal to customers know, improve the ability with competitors.

Kết quả hình ảnh cho du lịch thế giới

However, creating effective advertising articles on how new tourism is effective is not everyone can grasp. Do not skip the following article, a lot of useful information is waiting for you to discover.

The difference is a direct determinant of the success of writing a travel industry SEO article with content geared to what users are most interested in. Instead of introducing the advantages of the tour, write naturally.

If you’ve ever had the opportunity to experience why you don’t just share your true feelings in travel articles. That means you naturally become tour guides, inspire and guide customers to help them visualize things in a concrete way.

How to choose the most attractive and optimal article topic in SEO

Optimal keywords, SEO is always at the top, but the traffic is very little. That shows that your article still does not work as expected, simply because the topic of the article is not very popular. So, please refer to the following factors to choose the most attractive and optimal article topic!

The first step in writing an article is to determine the topic for the article, the rule in articles or information articles is strictly required, the first W element in this rule is WHAT? – write about what? the first of all have to understand the problem, the topic needs writing to be able to start writing.

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It is a fact that, with the posts that receive a lot of comments, the following articles will be related to it. Good for sites that we can’t ignore. This explains why there are always top posts, very good SEO but very low search visits, that’s because our topic is not “interesting” for searchers.

Google Trends will track the search frequency of a few keywords that you are targeting, this tool will show you the trends that many users are interested in and perform the most searches.

Or use the Google Adword Keyword Tools to see which keywords have the most month-to-month growth trends. Make use of these two powerful assistants in finding the topic for your article when you have not found the topic to write.

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Social networking is not only a place for entertainment and relaxation but also a store of ideas for content articles. This is where almost everything has been continuously shared, and is also a pretty interesting source for anyone who knows how to exploit.

Finding unique, untapped topics is the goal of the content writer, how to get the fastest SEO posts and keep the rankings for the longest. So, on topics that have been used and exploited by many users, it will be hard for you to “beat” competitors with similar content when you repeat the content.

How to create websites with standard SEO articles

Currently there are many shop owners, businesses create their own website to serve the onl business purpose effectively. So you know how to create websites with SEO standard posts or not? The following article will share with you some of the above issues.

Google in general or search engines in particular are preeminent devices that process information at high speeds, and in large volumes. Therefore, if you cannot meet certain criteria. For example, if your website needs to develop standard SEO articles to improve the ranking of the page, that machine will not be able to show impressions to your website.

The result is so that your product will not reach close to the customer. This can be said as the first and very important approach for customers to find you, choose your products and bring you revenue!

Kết quả hình ảnh cho SEO

Based on market research or simply your observations of consumer needs in society, first build your website with an effective set of keywords to meet your tastes. line. This is extremely simple, but requires the ability and sharp thinking with society such as website construction, website costs, effective sales, … are all keywords you can build into one. framework for standard SEO articles coming here.

This is the first part to attract readers to find your article! With a clear title, hitting the user’s existing needs will help you score points right from the first moment. Also note that the number of words in the title should not be too long nor too short.

Kết quả hình ảnh cho SEO

Your title should contain the keywords you have built above because this will be the core that customers search for on the information you provide.

In addition, you can use some strong exclamations for the article title to add curiosity to the reader, but of course it shouldn’t be too jerky. Sometimes it will cause an objection, counterproductive for everyone.

Website Analysis – Important factor in SEO campaign

Website – or website system is just a generic name specialized in technology people. It is easy to understand that your face in the online world, is your home, from which all the world will know about you after 0.1s with a click.

Depending on the investment capacity and strategic vision of the enterprise developer, they will determine how to develop Online Marketing. There will usually be one web or multiple web sites around each other. And when you step into implementing an overall SEO campaign you have to analyze the status of the website – that website system, and there are things that force you to grasp.

Kết quả hình ảnh cho phân tích website

First we come to the reason for the website’s existence: It sounds a little strange but it is true, many websites exist with unimaginable purposes: Seeing people have themselves also do the game, make the website go customers, making websites to become billionaires like Bill Gates…. Right from the first step of analyzing the website, it is necessary to determine the reason for the existence of the website, whether it is necessary or not.

Website’s goal: There are many websites to sell, but there are also news, referral and brand websites … So don’t equate with each other. Each website will have its own characteristics and development criteria. You should know how to define the website development direction.

Kết quả hình ảnh cho phân tích website

UX – UI are two extremely important parts when analyzing a website, as this directly affects the user experience and conversion rate. A website no matter how good the content is but the interface & layout is too bad or not true to the user’s needs, it is considered to be abandoned.

In the interface, there is always a highlight, brand identity, layout, image, text in the website interface will make the website better meet the user experience, making the conversion rate higher when Customers visit the website. Actually this is a very difficult part, but just need to understand the overview of User, market, product. You will have an overview to create a better user experience interface.