The structure of an article on a professional website is very important in SEO assessment. If your content is streamlined, with a clear, clear structure will be a huge advantage in competing rankings with Google. In this article we will analyze why the structure of the article is so important.
Before deciding whether or not to read an article, users tend to go through some paragraphs. They want to know basically what the article is talking about before starting to read the whole. There are some components on the article that people will prioritize to surf first.
Can mention the title plays a very important role, in addition to the first paragraph of the whole article. In addition, taking into account the first sentence in each paragraph will also draw attention to the reader.
In a way, Google will also have a way to look at an article that is similar to a regular reader. See examples of how Google uses the structure of posts to rank:
Google will determine the ease of understanding of the content of the article through a number of algorithms. It will be able to identify relevant words in the article through the structure of the writing. Therefore, the clearer the structure is, the more we create conditions for google to implement its work.
In its other standard, Google talks about using title tags to understand the content of the article. Titles that contain certain keywords will be a huge advantage for your content. With the updated HummingBird algorithm, Google has become better at identifying synonyms.
Google also offers many standards that suggest using the structure of the article to understand the content, over time, Google will become smarter to accurately analyze your content and rank it.
Clearly structuring your posts will affect your website positively, which is no small advantage when competing for search engine rankings. Well-structured articles also provide lower bounce rates and provide more opportunities in attracting the interest of readers. This will lead to higher rankings for the article.