Why is the structure of an article so important to SEO

The structure of an article on a professional website is very important in SEO assessment. If your content is streamlined, with a clear, clear structure will be a huge advantage in competing rankings with Google. In this article we will analyze why the structure of the article is so important.

Before deciding whether or not to read an article, users tend to go through some paragraphs. They want to know basically what the article is talking about before starting to read the whole. There are some components on the article that people will prioritize to surf first.

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Can mention the title plays a very important role, in addition to the first paragraph of the whole article. In addition, taking into account the first sentence in each paragraph will also draw attention to the reader.

In a way, Google will also have a way to look at an article that is similar to a regular reader. See examples of how Google uses the structure of posts to rank:

Google will determine the ease of understanding of the content of the article through a number of algorithms. It will be able to identify relevant words in the article through the structure of the writing. Therefore, the clearer the structure is, the more we create conditions for google to implement its work.

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In its other standard, Google talks about using title tags to understand the content of the article. Titles that contain certain keywords will be a huge advantage for your content. With the updated HummingBird algorithm, Google has become better at identifying synonyms.

Google also offers many standards that suggest using the structure of the article to understand the content, over time, Google will become smarter to accurately analyze your content and rank it.

Clearly structuring your posts will affect your website positively, which is no small advantage when competing for search engine rankings. Well-structured articles also provide lower bounce rates and provide more opportunities in attracting the interest of readers. This will lead to higher rankings for the article.

Great marketing ideas for gym, fitness center

Marketing introduction is one of the best marketing ideas for your gym to find new customers easily. Current members will be able to market, introduce your fitness center to family, friends, relatives, etc. if guided and encouraged to do so. Give rewards to stimulate them to call new members to join. It is possible to consider giving away free 1-week vouchers for rewards.

Most people like to try free things. Therefore, allow people to visit your gym and experience the facilities and equipment completely free for a certain period of time. You can apply the “free training” program to all new members or select participants by holding a small contest on social networks. Plan and have a promotion program at least 1 month in advance. Note, please ask attendees to fill out the forms to collect their personal information.

This marketing idea not only attracts people to your gym but also an opportunity for you to promote your image, show off your strengths. Once the customer has seen firsthand and fully experience the benefits of the tools and equipment in the free gym, it is easy to register as a member.

The process of training to achieve efficiency should be accompanied by a reasonable, scientific diet. But not everyone has enough knowledge to design a proper menu for you. Therefore, providing advice, materials related to nutrition eating will be a marketing idea for a great gym.

This not only helps your gym to attract the attention of customers but also supports members to train more effectively. And of course if they get good results, they will continue to register as a long-term member in your center.

You can also refer to the science that has put the nutritious meal plan into the content of the articles on your website with simple design, easy to understand. You can do the same thing on the website or fanpage of your center. Note, it is necessary to post content regularly and periodically to create a habit of monitoring weekly / monthly for readers.

Is PPC Advertising Right for Your Small Business?

Is PPC Advertising Right for Your Small Business

Is PPC Advertising Right for Your Small BusinessMore or less anyone who’s spent any respectable amount of time on the internet probably knows what PPC (pay-per-click) is –a business books an advertising space on a site and pay a predetermined amount every time that their ad is clicked on by visitors.

It’s one of the internet’s oldest and most basic forms of advertising, and its simplicity makes it highly appealing to up-and-comers in a great variety of industries. For bloggers and other site-owners, it comes across as an easy and accessible way of monetising their online presence; while for owners of businesses, especially smaller or emerging ones, it feels like an affordable means of spreading awareness of your brand. After all, everyone’s online these days, aren’t they?

But as with any other form of advertising, you, as a business owner, need to consider whether advertising your business through PPC is worth the necessary investment.

Odds are that you’ve already started looking, and have found some website, or site-hosting service, that is offering you a spot for your PPC ads at an almost ludicrously low cost. But as is so often the case, the cost is often low simply because even that small payment is not worth it.

You’ve got to keep a number of things in mind with PPC advertising – the most important of which is that not every click is going to translate into a customer. A good portion of those clicks are going to be visitors who just want to check you out and decide that your business isn’t for them, or even folks who just clicked the link accidentally.

This isn’t to say that PCC ads are useless, of course – far from it. But you’ve got to keep in mind that you can’t just stop with buying that ad space. You’ve got to give your visitors a reason to keep going once they click on it. You’ve got to make sure that the page on your site that it brings them through builds upon whatever it was about that initial ad that made them click on it. Make it look appealing and accessible. Put across to them why they should consider becoming a client of yours, while at the same time avoiding making them feel as if they’ll be trapped into spending money if they keep clicking.

That initial paid click could be the seed that grows into a new customer; but only if you and your business are willing to do their part to encourage it.

And of course, you’ve also got to consider what sort of sites you’re paying for space on. Consider how many views they get, and whether those views are on any sort of upward trend. Consider what sort of site it is – is it the sort of place that your target market is likely to visit? And does it have the sort of content that’ll put them in mind of services like yours? You can’t just stick your name on any site and hope one of them will draw in the customers – you’ve got to be more precise than that.

No single form of advertising should be relied upon entirely to grow your business, and that applies to PPC advertising as much as anything else. But used properly, that investment could well serve as a strong boost to your company’s growth.