How to make Google esay to understand your website?

There are many other ways Google can understand your site, however, the below are the 5 most important and fundamental elements.

Here are 5 factors that help Google understand the content of a website.

Domain

When you name a domain, if your domain root contains keywords, this will greatly affect your SEO, you will SEO a lot easier.

Of course, I’m not saying that domains with brand names will not be good for SEO, but rather, domains containing keywords about domains are much more advantageous.

URL

The way to name the URL with the same topic field of the website is the most effective way for Google as well as readers to understand what your website is talking about. Because, when Google looks at your website, the domain, title, URL are the factors that it is considered first. So, these are the three things that determine most of the relevance of your website.

Normally, you can put keyword names in your URL, but this will lead to over-optimize your website.

Anchor text

Anchor text is a word or phrase inserted into an article that contains a link to another page. It can be said that anchor text is extremely important for Google bots to track links and understand your website.

When a user searches for “SEO services”, the Google bot will take a database (data that Google has previously-stored) or will go around looking for the most potential websites for this keyword. .

At this point, your website will have the advantage of appearing on the front page of Google when there are anchor texts related to SEO services that link to various anchor text about SEO services.

Title

Website title is the 3rd factor contributing to make Google and readers understand your website topic.

When Google looks at a website while crawling on the internet, it will look in order of priority Domains> Url> Title> Content. Because Title milestones are extremely important in your SEO Top Google, you should choose keywords that have a lot of searches (or key keywords) to put it into the title.

2

Content

Content is evaluated as the final factor in helping Google understand what your website is about.

Perhaps many of you will disagree with me, but the fact is that I’ve seen many SEO projects without any content other than relevance in domains, URLs, titles, backlinks (anchor text) and still to the top.

That is not to deny content, in fact, SEO is just a marketing tool, if you do not have content, how can you sell goods and build brands?

For me, content is indispensable when doing marketing and more than that, there are many people out there, just with content marketing strategy but still ranked to the top of a series of keywords thanks to the viral content of the internet. They elevate their brand.

How to optimize SEO WordPress post comprehensively

Adding meta description and meta title in WordPress blog seems very simple, but it brings tremendous benefits for SEO. In this WordPress tutorial, we will show you how to optimize SEO WordPress post by taking advantage of title, keywords and meta description in WordPress. It will change a lot and improve the SEO strategy for your posts.

Today, the content of a good website is a prerequisite to determine whether the website is ranked in the long term or not. But still not enough. With thousands of websites online, users have lots of options to browse through a series of sites in seconds. Most of them will click on sites in the first 3 rankings on the search results. SEO is a method, with the ultimate goal of getting the website to the top 3. Good SEO will determine website traffic.

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The blog title is the title you need to write; It tells readers the topic of the blog post. Needless to say, it is the most important component on this list. Because if an imperfect title will adversely affect WordPress SEO.

Keywords, on the other hand, are quite controversial. Some SEO experts believe it greatly affects SEO, others say keywords are not of much value to the search engine, including Google.

In a nutshell, given the fact that the search engine doesn’t tell us what value of a website will influence search rankings, we will never know exactly how important meta descriptions and keywords are important to them. SEO of your site. We just know, it has a certain influence so you have to invest in it when doing SEO on page.

To add Meta Title to your post, go to the Posts section to select the article to do SEO.

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When you open the post in the text editor, scroll down to the bottom and you’ll see an entry called Yoast SEO. Under this section, you will see the fill for WordPrss SEO when clicking the Edit Snippet button. The first field is called SEO Title, which is the meta title of the article. Fill in the appropriate title for this field. Yoast will help you determine the length. If the green bar is still visible, then the length of the title is appropriate.

The most important thing in SEO is still content

I wrote this article without implying that I would argue with anyone about this issue, but I will give some views that are completely opposite to protecting the content of my opinion.

You often pay attention to off page as backlink, but with search engines, the backlink is not what determines your rankings. I find that over 80% of the time you do SEO is usually to build links, the remaining 20% ​​to build content and other things.

You often pay attention to off page as backlink, but with search engines, the backlink is not what determines your rankings. I find that over 80% of the time you do SEO is usually to build links, the remaining 20% ​​to build content and other things.

Onsite is the time that users visit your website and stay there for a period of time. Usually this time is as high as possible. Below is the onsite time on tuandc.com website, the average user posts more than 1 minute to read the content.

If your content is unattractive, the focus may be low and pages with lower onsite time than competitors mean you will lose the opportunity to outmaneuver your competitors on the search page.

Your content does not keep readers on the page for a long time, but it causes users to click on another page, it is still rated as a good content page. However, in many projects I do, the ranking of the page that is convertible is not higher than the ranking of a long onsite page.

In order to get conversion capabilities in the page you have to create good and internal content that matches the context so that users click the most naturally. Don’t use tricks to navigate users they don’t want.

Bounce rates associated with low onsite time will be a sign for google to know your content is not very good. Suppose you search on google a keyword, go to the first page to read the first few lines feel unsatisfied, click back and click on the second result and stay there longer, this proves the content of the site two better. However, it is not only your own session that it will average on all sessions.

You have been right about Content Marketing

With the rise of “content marketing”, terms such as Content Markeitng, Copywriting, Creative Content … are increasingly used popularly. The concept of that has existed for a long time, since the economy appeared so called Marketing, Copywriting was born in parallel. Content Marketing is a very popular term in the last few years, many people use “Content Marketing” to refer to any activity that uses “content“.

Misinterpreting concepts and misuse of circumstances is not merely a literary error, but it will make the design of marketing campaigns misleading, lack of direction, consistency, thereby making activities Marketing activities become less effective.

Many people find it difficult to differentiate these terms, and some view it as just a change of call, but the nature of these concepts is one. This ambiguity is completely understandable, since these concepts all work with “content”, which appear in all Marketing, Media and Brand activities. These are distributed free of charge to customers, and those who do these jobs have a lot of common skills and qualities required.

So where does Content Marketing stand in this mess? Simple and understandable, Content Marketing is “Copywriting” content or PR, more clearly, it is “content” that does not directly refer to brand or product. Or another definition can say this: “Content marketing is about creating relevant, engaging, interesting and valuable content.”

Activities that create useful, interesting and business-related content have never been so effective. This is due to the explosion of social networks and search engines, two tools that help content be published and reach customers. The development of these two Internet tools creates a series of new marketing tools and channels using the content of Content Marketing, which we call Internet Marketing.

Content Marketing entices people to follow your social networking sites. It makes Google put your content on top 1, Content Marketing stimulates people to open your Email and click on links. It also makes people We voluntarily share your content everywhere, Content Marketing creates positive emotions about the brand even though they have not used products yet, Content Marketing makes customers voluntarily find you the most naturally.

The importance of content in website building

Content marketing includes all marketing activities and focuses on creating and sharing information. It is part of a successful SEO strategy, and it also contributes a lot to branding. The idea of ​​Content Marketing is sharing valuable information is a great way to attract readers and build brands. Blogging is one of the most quality ways to market content.

Sharing valuable information is the essence of content marketing. Your audience will evaluate the content you share and will see you and your company as an expert in a specific field. Finally, that’s the reason why people will buy your product or service.

Writing content is an important aspect of SEO. Google read your article, index the text and rank it. If your content marketing is good, you will have a lot of copy articles from competitors or readers will copy. And your website will stand out more and more often, when you write more content on the website.

Overall, your rankings will increase when you start writing Content marketing. And, all these visitors are potential buyers. Therefore, in addition to increasing traffic, Content marketing can also increase your sales. Remember to think about the basic content when you set up a new content marketing strategy.

You should have about 4 or 5 quality articles for you, your company and your audience (that usually is Landing Page articles). These articles should be your service articles. When you have written these articles , You should write as many other articles as possible on other websites but with the same topics as the articles and link them back.

Making good Content will help you sell more goods, more people care about you, your program is more professional and wonderful, or even the life skills of You also increased markedly. The more you write, the better your language will be, your vocabulary will increase, and the vocabulary and usage of that language will help you speak, communicate better, things. That means you will have more relationships, more opportunities.