There are many other ways Google can understand your site, however, the below are the 5 most important and fundamental elements.
Here are 5 factors that help Google understand the content of a website.
When you name a domain, if your domain root contains keywords, this will greatly affect your SEO, you will SEO a lot easier.
Of course, I’m not saying that domains with brand names will not be good for SEO, but rather, domains containing keywords about domains are much more advantageous.
The way to name the URL with the same topic field of the website is the most effective way for Google as well as readers to understand what your website is talking about. Because, when Google looks at your website, the domain, title, URL are the factors that it is considered first. So, these are the three things that determine most of the relevance of your website.
Normally, you can put keyword names in your URL, but this will lead to over-optimize your website.
Anchor text is a word or phrase inserted into an article that contains a link to another page. It can be said that anchor text is extremely important for Google bots to track links and understand your website.
When a user searches for “SEO services”, the Google bot will take a database (data that Google has previously-stored) or will go around looking for the most potential websites for this keyword. .
At this point, your website will have the advantage of appearing on the front page of Google when there are anchor texts related to SEO services that link to various anchor text about SEO services.
Website title is the 3rd factor contributing to make Google and readers understand your website topic.
When Google looks at a website while crawling on the internet, it will look in order of priority Domains> Url> Title> Content. Because Title milestones are extremely important in your SEO Top Google, you should choose keywords that have a lot of searches (or key keywords) to put it into the title.
Content is evaluated as the final factor in helping Google understand what your website is about.
Perhaps many of you will disagree with me, but the fact is that I’ve seen many SEO projects without any content other than relevance in domains, URLs, titles, backlinks (anchor text) and still to the top.
That is not to deny content, in fact, SEO is just a marketing tool, if you do not have content, how can you sell goods and build brands?
For me, content is indispensable when doing marketing and more than that, there are many people out there, just with content marketing strategy but still ranked to the top of a series of keywords thanks to the viral content of the internet. They elevate their brand.