4 tips to help your website rank high on Google

Today, Google seems to have become an integral part of our lives. From finding what to eat today to how to confess effectively or the secret to making money, it is searched on Google.

Not only that, in the race of standard website design SEO, promoting online brands, this search engine also plays a key role, deciding the ranking that appears when the website when users perform the search operation.

So, do you know how to pamper Google to help your website rank high? In this article, we will give you 4 tips to make your website easy to find on Google.

Declare your website with Google

You think Google knows all? True but not enough. Because Google also has some limitations in finding new websites and articles. The downside of this restriction is that if you follow naturally, it takes a lot of time, your website will be found by Google. But there’s good news, you can proactively declare your site to Google. Google Search Console will help you do this quickly and effectively with just a few simple steps.

Implement a backlink campaign
After actively declaring to Google, you must immediately implement a backlink campaign. In the news articles on the website, you should suggest adding a link to refer to the articles with related content. In addition, when sharing information about websites on social networking sites (Facebook, Zalo, Instagram, Medium …), do not forget to insert the website link. When you build a system of hard links that will create a certain reputation for the website, Google will easily find new URLs and index them. On the other hand, readers will be suggested more information for reference.

Select the right keyword
Surely you’ve heard the keyword many times, right? A highly appreciated keyword is a phrase of 3-5 words. If you find keywords that match what people are searching for, Google will understand that your business website is a good candidate for users, and will be given a high ranking priority.

Optimize meta tags
Do you know this information yet? The meta tags (meta description) are also listed by Google in the list of criteria for website ranking. This is the section displayed below the title (the blue text in the image below). According to a certain rule (which probably only Google knows), the length of this meta is often changed. If this meta length was from 230 to 386 characters in the past, in June 2018, it was reduced to 130 characters. To keep up to date with these changes, you need to regularly read the news.

2 tools to check the best keyword position today

For SEOs, checking keyword position is a must-do every day. There are many ways to check the position of keywords manually, but with a large number of keywords is not feasible at all, why not think about automating this job?

In this article, we will sum up for you the best keyword placement software today.

1. PRORANKTRACKER

Proranktracker is the most professional keyword placement tool. The free version is limited to only 20 keywords and 1 URL. The fee paid is a bit high, the lowest version is 19 USD/month and tends to increase.

For companies, professional, it will help you optimize the job a lot. For individuals just using other free tools would be more suitable.

Pros:

  • Can add multiple keywords via excel
  • Full support for languages, search servers worldwide
  • Can check the Maps, mobile
  • Show the number of keyword searches
  • Create reports automatically via email, pdf, excel …
  • There is software on Android, iOS.
  • Compare project effectiveness by week, month and year
  • Convenient keyword filter tool (filter by many criteria: search volume, URL, keyword position, searches …)
  • Create smart keyword groups by Filter, Group, Tags
  • Create sub-accounts by project, logo by the business.
  • Keyword suggestions, keyword analysis.

Cons:

  • High cost
  • The free version is limited to only 20 keywords and 1 URL.

2. RANKAWARE

This is exactly a software, they check slower than Web-based tools, but more stable and do not worry Google fix or change algorithms. If you need a free and powerful software, Rankaware is software worth using.

Free version for 01 website and unlimited self-locking, completely legal use. This software allows you to check up to 3 search engines or server clusters simultaneously. For example, you can check at Google.com, google.com and yahoo or bing.

Pros:

  • Free unlimited number of keywords.
  • Check multiple search engines at the same time. (with google.com)
  • There is a history of location from time to time
  • There is a statistical overview chart to capture the project.
  • The yearly purchase price is quite cheap 59 USD/1 year to unlock them all.
  • There is an automatic check schedule according to the time you install or when you open the software is auto check.

Cons:

  • Due to the software, the time to check your keyword list will be slow.
  • You should add a proxy for checking faster, if there is only 1 IP
  • Paid package but the limited domain is not suitable for large projects (maximum 200 keywords, 5 domains)

If you’re just doing SEO, doing a small project, it’s best to use this software, instead of struggling to find other cracking software. Which sometimes loads a bunch of malicious code onto the computer but also doesn’t know. Using copyright like this also helps you to update and enjoy the latest gadgets or not to worry when Google updates.

Ways to help Google index faster

In SEO Marketing services, Google Index became a term related to the search and analysis of Google tool information.

More precisely, Index is the process of Google Bots scanning and evaluating websites based on the content that Internet users are searching for. And after each such process, Google will save the results and compare, then evaluate the reliability and reliability of that data.

You will have to wait for the Index process to complete. The time it takes, Google’s index speed is fast or slow will depend on many factors. The most typical of which can be mentioned as the structure of the Website, the quality of link links or traffic of visitors.

Kết quả hình ảnh cho Google Index

We still know the time index of each website is different, but does the slow progress of Google Index affect those websites? Currently, almost SEO is realtime. The constant changes in SEO also greatly affect the quality of website content.

A slow Google Index will reduce the SEO speed of the whole website from 3-5 days compared to normal, significantly reducing the effectiveness of SEO.

With a slow Index, even though trying to boost Top, the speed is still slow. You will not be able to manage or produce an accurate SEO timeline.

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The job is not smooth and effective, underestimated or at risk of being laid off is entirely possible. Therefore, optimizing the loading speed of the Website is one of the things that you should improve to help Google Index articles faster.

One of the top reasons why your website is not indexed, can arise from your non-standard SEO code.

Ideally, you should proceed to overcome as soon as possible. The freshness of the content is the top criteria that Google cares about. In other words, Google absolutely hates websites with duplicate content.

How to make Google esay to understand your website?

There are many other ways Google can understand your site, however, the below are the 5 most important and fundamental elements.

Here are 5 factors that help Google understand the content of a website.

Domain

When you name a domain, if your domain root contains keywords, this will greatly affect your SEO, you will SEO a lot easier.

Of course, I’m not saying that domains with brand names will not be good for SEO, but rather, domains containing keywords about domains are much more advantageous.

URL

The way to name the URL with the same topic field of the website is the most effective way for Google as well as readers to understand what your website is talking about. Because, when Google looks at your website, the domain, title, URL are the factors that it is considered first. So, these are the three things that determine most of the relevance of your website.

Normally, you can put keyword names in your URL, but this will lead to over-optimize your website.

Anchor text

Anchor text is a word or phrase inserted into an article that contains a link to another page. It can be said that anchor text is extremely important for Google bots to track links and understand your website.

When a user searches for “SEO services”, the Google bot will take a database (data that Google has previously-stored) or will go around looking for the most potential websites for this keyword. .

At this point, your website will have the advantage of appearing on the front page of Google when there are anchor texts related to SEO services that link to various anchor text about SEO services.

Title

Website title is the 3rd factor contributing to make Google and readers understand your website topic.

When Google looks at a website while crawling on the internet, it will look in order of priority Domains> Url> Title> Content. Because Title milestones are extremely important in your SEO Top Google, you should choose keywords that have a lot of searches (or key keywords) to put it into the title.

2

Content

Content is evaluated as the final factor in helping Google understand what your website is about.

Perhaps many of you will disagree with me, but the fact is that I’ve seen many SEO projects without any content other than relevance in domains, URLs, titles, backlinks (anchor text) and still to the top.

That is not to deny content, in fact, SEO is just a marketing tool, if you do not have content, how can you sell goods and build brands?

For me, content is indispensable when doing marketing and more than that, there are many people out there, just with content marketing strategy but still ranked to the top of a series of keywords thanks to the viral content of the internet. They elevate their brand.

Why care about Entity and the future of SEO

It’s time to think about the future of SEO. What should we focus on? It’s time to learn more about Entity and how it affects your SEO strategies.

BrightonSEO is an exciting conference for all who want to learn more about the latest trends and tactics in everything about SEO. No matter how experienced you are, there’s always a session to inspire you to try new ideas.

In 2012, Google turned to entity search. Real-world entities and their relationships begin to rank. A year later, Google started focusing on semantics to make Google’s ranking algorithm smarter.

So it’s time to start focusing more on the entities and how they affect our SEO.

Kết quả hình ảnh cho Entity và tương lai của SEO

It is helpful to remember that each web page consists of many entities. Internal links are simply relationships between entities. Our content is simply made up of entities and their relationships.

Rankings will have more of signals in the real world. This means we need to explore the right balance between your current SEO tactics and the brand you’re building with old marketing. Voice search is all about the purpose of conversational queries. The content of the conversation will become very important.

Mobile search will continue to make local SEO important to everyone. Consuming content through mobile phones is driving us to think about mobile strategies and how we can improve them.

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In fact, local SEO will be the key to your future success. As Greg Gifford reminds, links from local businesses will matter even if they are not relevant to your business.

It is helpful to read your content aloud. The content of the conversation will help you master the new world of entities and their relationships that influence rankings.

Optimization should not focus on one page but rather the overall entities and how their relationships can improve your success.

4 most effective way to SEO your websites

Search Engine Optimization (SEO) is always changing. Changing Google’s algorithm sometimes means rewriting your entire SEO strategy from scratch.

Although the goal is always the same (for your site to be on the first page of search results). But the way to get results is always different. That is why trends are important to note. It will be a waste of time. And the cost to start an important marketing campaign when implementing the algorithms goes wrong.

1. Integrated smartphone

Your website must be optimized for use on mobile devices. It is an SEO trend. A potential customer can find you on a smartphone. A tablet or other mobile devices. If they find the site is not optimized for mobile devices. They will not waste time and move to other sites immediately.

2. The more links the better

It is very surprising that links are still important as part of your SEO strategy. Even in this 2017. This is still considered an effective SEO web. When building references is considered the cornerstone of internet marketing. Links are the way customers are reaching you. It is recommended to divide evenly into 50/50 external links from external websites. And the remaining 50 depend on internal links coming from your own website.

3. Keyword trends

Keywords are seen as a key point in SEO strategy. It is difficult to change in the near future like link building. Keywords allow customers to easily find you. Instead of cramming all your keywords in your blog posts, the text. Focus on the content and let the keyword repeat naturally. If not, customers can start looking for companies that actually bring better information.

Try using Google Trends or Google Keyword Planner. These tools allow you to choose the best keywords for your brand. From there build ideas for your content.

4. Don’t forget about long texts

The short content is great. But this does not mean that content with long form should be removed. Google’s algorithm has shown that the message can also increase rankings. If you usually write 500-700 words, try to increase this to 1000 or 2000 words. Each of your articles should be 1000 words. This is essential for writing longer messages. If your content requires a good explanation for your article.

How to become an SEO expert

I myself have followed and learned a lot of useful knowledge from him. If you really want to become an SEO Expert then this is an article for you, there will be lots of useful knowledge that Jason shares and cites from top experts. Let’s start exploring.

Providing SEO services even to this day is still an attractive industry. The SEO industry is estimated to be worth $ 79 billion by 2020, according to last year’s SEL report.

Kết quả hình ảnh cho chuyên gia seo

Whether you choose to become an independent SEO consultant or start and run your own SEO company – the potential is huge. I can testify to that. But SEO is not for the faint of heart. The only thing standing in this business is change.

To be competitive, you need a solid foundation on how SEO really works. Starting your own SEO or agency business is easy – but getting it to work is not easy. Trust me?

For many years working in this field, I realized that SEO is for people who are really competitive.It is for those who are truly ready for never ending challenges. Given that it is difficult to expand any service-based business model.

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Expectations are not realistic. This is usually the product of a weak client or test system. If you do not set realistic expectations, you will regret it. Do not overstate what is possible to meet your sales quota.

Operation is a headache problem. Running an SEO agency is a challenge because every campaign is unique. That means each campaign requires different actions. This makes it hard to create solid systems, thus making scaling difficult.

To expand an SEO agency, you need to hire people. You can only go by yourself. New challenges arise when you include employees, but that will be the subject of a blog post later.

Role of SEO Website for Businesses?

SEO Website is one of the tools of Digital Marketing that is getting more and more attention by businesses. So what is SEO really? What role do they play?

Let’s find out in this article!

What is SEO Website?

SEO Website is a collection of methods aimed at making the Website optimized and friendly to search servers (especially Google). The main purpose is for Websites to achieve high rankings when users search for related keywords.

Role of SEO Website for Businesses?

The methods mentioned here include optimizing the Website (in particular, affecting the HTML source code, the structure of the Web page layout, the layout and the content of the Website such as images, videos, and multimedia. or interactive user interface). As well as building a system of satellite websites so that search engines can choose the appropriate Web site to serve users when they search for related keywords. This will increase the chance of your website to have more clicks.

The role of SEO

According to research shows that users or customers are looking for what they do not know, want to learn or want to buy on the Internet. Along with the user usually only clicks on the first 3 search results on the first page. Therefore, businesses and Web sites race for the battle to rank high on search engines. The fact that your website can be ranked first in the search results rankings equivalent to your business will be known by many people, the clickthrough rate, the conversion rate will also be higher.

In addition, this is an effective marketing tool with cost-saving, sustainability and is highly appreciated by search engines but requires the time and perseverance of the marketers.

Conclude

Now, not really you know what SEO Website is? and what role do they have for businesses? It can be seen that SEO is still a trend that many marketers are targeting because of the benefits that they bring to businesses such as sustainability, cost, and effectiveness. So if your business has not yet applied SEO, right now try SEO for your Website, you will be surprised about what it brings to your business.

How to optimize SEO WordPress post comprehensively

Adding meta description and meta title in WordPress blog seems very simple, but it brings tremendous benefits for SEO. In this WordPress tutorial, we will show you how to optimize SEO WordPress post by taking advantage of title, keywords and meta description in WordPress. It will change a lot and improve the SEO strategy for your posts.

Today, the content of a good website is a prerequisite to determine whether the website is ranked in the long term or not. But still not enough. With thousands of websites online, users have lots of options to browse through a series of sites in seconds. Most of them will click on sites in the first 3 rankings on the search results. SEO is a method, with the ultimate goal of getting the website to the top 3. Good SEO will determine website traffic.

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The blog title is the title you need to write; It tells readers the topic of the blog post. Needless to say, it is the most important component on this list. Because if an imperfect title will adversely affect WordPress SEO.

Keywords, on the other hand, are quite controversial. Some SEO experts believe it greatly affects SEO, others say keywords are not of much value to the search engine, including Google.

In a nutshell, given the fact that the search engine doesn’t tell us what value of a website will influence search rankings, we will never know exactly how important meta descriptions and keywords are important to them. SEO of your site. We just know, it has a certain influence so you have to invest in it when doing SEO on page.

To add Meta Title to your post, go to the Posts section to select the article to do SEO.

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When you open the post in the text editor, scroll down to the bottom and you’ll see an entry called Yoast SEO. Under this section, you will see the fill for WordPrss SEO when clicking the Edit Snippet button. The first field is called SEO Title, which is the meta title of the article. Fill in the appropriate title for this field. Yoast will help you determine the length. If the green bar is still visible, then the length of the title is appropriate.

How to create websites with standard SEO articles

Currently there are many shop owners, businesses create their own website to serve the onl business purpose effectively. So you know how to create websites with SEO standard posts or not? The following article will share with you some of the above issues.

Google in general or search engines in particular are preeminent devices that process information at high speeds, and in large volumes. Therefore, if you cannot meet certain criteria. For example, if your website needs to develop standard SEO articles to improve the ranking of the page, that machine will not be able to show impressions to your website.

The result is so that your product will not reach close to the customer. This can be said as the first and very important approach for customers to find you, choose your products and bring you revenue!

Kết quả hình ảnh cho SEO

Based on market research or simply your observations of consumer needs in society, first build your website with an effective set of keywords to meet your tastes. line. This is extremely simple, but requires the ability and sharp thinking with society such as website construction, website costs, effective sales, … are all keywords you can build into one. framework for standard SEO articles coming here.

This is the first part to attract readers to find your article! With a clear title, hitting the user’s existing needs will help you score points right from the first moment. Also note that the number of words in the title should not be too long nor too short.

Kết quả hình ảnh cho SEO

Your title should contain the keywords you have built above because this will be the core that customers search for on the information you provide.

In addition, you can use some strong exclamations for the article title to add curiosity to the reader, but of course it shouldn’t be too jerky. Sometimes it will cause an objection, counterproductive for everyone.