Important factors to be ranked high in SEO

You can see two letters of acronyms on the periodic table SEO Search Engine Land In the SEO periodic table, each of the first letters represents an SEO factor, and these factors are directly affecting rankings.

SEO elements need to be perfectly matched

There is no single factor in SEO that will help get rankings in the search engines. Having a great HTML title will not help if a page has low quality content. Having many links will not help you if all are of low quality. Many quality factors combined can increase the success rate, along with the negative factors that will affect the ranking of your website.

Quality Onpage elements

The ranking factors on the search engines are factors that are almost entirely in your control. What kind of content are you writing?

Quality Offpage elements

Offpage ranking factors are those that you may not create. Search engines add this group of factors because the Onpage elements are not enough, and search engines want you to know how to introduce and promote the website for users to know.

Moreover, with the billions of websites available on the Internet today, it is definitely not enough to have a good ranking based on the Onpage factors alone. Therefore, you should add more Offpage elements (introduction, pr) to help search engines determine whether your website is suitable for rankings and valuable to users.

Violations of Google guidelines and ranking penalties

Search engines want people to do SEO because it can help improve their search results. Search engines also provide help in the form of tutorials, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines consider to be “spam” or “black hat”, violating this may result in your site being penalized for ranking or worse de-indexed by the search engines.

Violations are generally tactics of deceiving or manipulating search engine rankings to deceive users and search engines.

Bloking (the containment)

The blocking element is a new group of factors that determine the ranking of a website. This is a place where web surfers can claim they don’t like a website even if it doesn’t violate any rules.

When a user indicates that he or she doesn’t like a website, that website is less likely to reappear when that user searches again. If the number of people who dislike a website is large enough, the ranking of that website will be adversely affected.

The role of article heading in SEO

SEO is a process that requires businesses or seo who always spend a lot of time and note many stages. In that article headline is the factor seoer attaches importance to seo to bring high efficiency. So, what is article heading, follow our post to clarify.

In order to answer what article heading is, we will bring you the most understandable concept for you. The first is the article is the term to refer to a single article on a blog or website.

Article heading có vai trò rất lớn đối với tiến trình seo website

Each content on the website must be focused on the content, information and sentences that appeal to readers. If possible, you need to give a new perspective on a specific topic you are aiming to write. To inform article content both provide information and create valuable points and attract readers.

These three tags are heavily used in website optimization. Specifically, it is used to emphasize the content of the main as well as the topics that the writer always wants to target for his article.

To make it easier for you to imagine, we will give the following example: if you are reading a book, the H1 tag is the title of the book. The remaining tags are the title of each chapter and article.

Kết quả hình ảnh cho Article heading

If there are smaller entries in the book, they are smaller and more detailed tags. Therefore, through the card display in the lesson you will know which is the title, which is the small and detailed items.

To better understand what article heading is, you can learn more about its role in web SEO. In each article, the H1 tag has the most important role among the heading tags. H1 tags are the first invitation to searchers, so SEO investment businesses are very focused and never overlook it.

In particular, the Googlebot search engine will pay attention to the words used in the H1 tag. Besides, the H1 tag must also contain a basic description of the page content, keywords like meta title.

Signals to increase website rankings on Google

UX

Your website must be user friendly. A website that has a good navigation with readers will always have higher ranking opportunities. Conversely, if they enter the website from Google search and then return to the search page, this makes the website underestimated. Because if people can’t find what they’re looking for, they’ll quickly return to Google and Google will give you a bad review of your website.

Your website also needs to pay attention to the loading speed, because the speed of the website is a ranking signal. A bad website will result in a slower crawl rate. This means that Google will index the pages on your website at a slower speed. New posts will take longer to appear in search results. Making your website faster can also help you get natural traffic for your posts faster and lead to better rankings.

Mobile

The importance of Mobile should not be underestimated. This has been further clarified by Google’s recent statement. And now Google is conducting an index test for Mobile, and is expected to officially operate in 2018. This means that Google will crawl your mobile website, analyze its performance and content. If your website is not mobile friendly, it will be a huge loss. Even if you do not focus on the Mobile interface, you will still be poorly rated overall for the website.

Google mission

Google’s mission is to be the largest information organization in the world, and make it popular and useful. They want to build the perfect search engine and help people find what they are looking for. While Google has been changing its algorithms over the years, its mission remains unchanged. The ranking markers are all determined with that mission. So making sure your website and your marketing strategy fit into this goal is always the way to go.

SEO comprehensive

SEO website – If you want to rank high in search engines. Our advice is always: you just need to make sure your website is the best! Do not use any tricks. While these can make your website rank quickly, they usually don’t last very long.

To rank well in Google requires a rich SEO strategy, focusing on every aspect of your website. Technical issues, user experience, content on the website and even website security. To maintain good rankings in Google, we need to always learn and develop – offering comprehensive SEO methods. This approach may be time-consuming, but it will certainly sustain rankings for a long time.

The standard image size on website

The image size of the site must also meet the standards to make the best harmony with the overall site that has met the standard before. To know how to resize standard images on your website. Let’s refer with me through this article.

A professional website must meet all criteria that Google offers to optimize the website. Accordingly, before posting photos on the website we must ensure that our images must be sufficient, the images are not blurred, no corner.

Kết quả hình ảnh cho ảnh trong seo

For detailed images a little larger, about 800 x 500 pixels. The above two image sizes can generally be changed at will. However, you should not change too much compared to the original specifications. Otherwise it will deviate from the standard and the image will not conform to Google’s standards.

Above we know the standard size of images on our website. This section we will see how much the standard image size on Facebook is. With the latest update of Facebook, the social network is very focused on the image, because this will be a factor directly affecting the effectiveness of the campaign.

Kết quả hình ảnh cho ảnh trong seo

When we share the link from the website home page to our personal facebook, there will be images accompanying the link, these images will display with the best size. Best if we leave it at 1200 x 630 pixels. As suggested, the minimum image size we need for the design is 600 x 315 pixels. Along with that the maximum image size is 8MB.

The size of the avatar on facebook must also be the most accurate, we can set any image as long as the square will be. However, according to our experience, the most recommended size is 300 x 300 pixels, the best size for images is 2048 x 2048 pixels.

For cover photos on facebook, the size will fall to 820 x 315 pixels, for mobile will be 640 x 360 pixels.

Signals to increase website rankings on Google

Ranking signals or ranking factors are an extremely important base in SEO for search engines to rank for a website.

All of these ranking signals go hand in hand with search engine algorithms. And these algorithms always exist and operate in a mysterious way, and no one can know exactly the factors that determine rankings in search results.

Google’s algorithm is constantly changing and in a year there are about 400 updates. The factors that determine rankings and their impact often change. However, Google still tells us some important factors. And many experiments have shown the important factors and in this article will talk about these most important factors, which have a significant impact on SEO success.

Content

Quality content for the website is one of the most important ranking factors this is always true for keyword SEO strategies or overall SEO. Google reads the content of the website, and determines the content of the website and for which terms will appear in search results based on this content.

So make sure your content uses the target keyword you want to display. The content on your website should always be of sufficient length – more than 300 words. And, the most important thing is that readers can understand and have feelings for your writing. So make sure the article has a good structure, uses grammatically correct words, does not use tricks to copy content.

Links

A second important factor for good ranking is high quality links. To rank well, your website needs to have links from other websites, also known as backlinks. The number of backlinks is very important, as well as the quality of those backlinks. Links from high quality, trusted websites (for example, college websites) will have more impact than links from low quality websites (like gambling or pornography). What is backlink test?

Links from articles on the site are also important, establishing an internal link structure is a great way to improve your rankings. Because if you have a clear internal link structure, search engines will be able to understand your site structure and your important pages will rank better.

How to use WordPress Widget in website design

In this article, we will talk about what a widget’s potential is and how to implement it to help readers simplify navigation. We also show you how to add widgets and create new widgets as you like.

Widgets, that is also known as full WordPress widgets are a key component of WordPress with the functions: adding content and shaping sidebars or footers. For example, the widget can support displaying the latest posts on the left or right sidebar.

Kết quả hình ảnh cho Widgets

Widgets are easy to use, you don’t need to be knowledgeable about any HTML code. In fact, all you need to do is drag and drop the widget into the area of ​​the page you want. Sometimes it is called widget area.

The location of this area may vary depending on the different theme types. Sometimes, you are only allowed to place widgets in the sidebar or footer. The great advantage that widgets bring to users is that it helps you to add many convenient features.

If you want to link it to your social networking site in order to create a better connection with a good audience. Then you only need to install plugins that support widgets that meet your needs.

After understanding what the widget is and the basic components of WordPress widget. Although these components are small but extremely helpful.

Kết quả hình ảnh cho Widgets

Moreover, you can add widgets with Customize directly to your website. Help you see what the site will look like after adding widgets. You can adjust that area in the Appearance section of the wp-admin page or with the Customize button at the top of the website.

What is one of the best benefits of WordPress widgets? That is, you can temporarily disable it. If you think it’s not time to activate the widget yet, you’ll need it later.

In addition, you will see an item called Inactive Sidebar which contains widgets for the sidebar but not yet used for the sidebar. You can still activate these hidden widgets by dragging and dropping them into the widget area from the new theme after you have changed the theme.

How to create websites with standard SEO articles

Currently, there are many shop owners, businesses create their own website to serve the online business purpose effectively. So you know how to create websites with SEO standard posts or not?

The following article will share with you some of the above issues.

Google in general or search engines, in particular, are preeminent devices that process information at high speeds, and in large volumes. Therefore, if you cannot meet certain criteria. For example, if your website needs to develop standard SEO articles to improve the ranking of the page, that machine will not be able to show impressions to your website.

The result is so that your product will not reach close to the customer. This can be said as the first and very important approach for customers to find you, choose your products and bring you revenue!

Kết quả hình ảnh cho SEO

Based on market research or simply your observations of consumer needs in society, first build your website with an effective set of keywords to meet your tastes. line. This is extremely simple, but requires the ability and sharp thinking with society such as website construction, website costs, effective sales, … are all keywords you can build into one. framework for standard SEO articles coming here.

This is the first part to attract readers to find your article! With a clear title, hitting the user’s existing needs will help you score points right from the first moment. Also, note that the number of words in the title should not be too long nor too short.

Kết quả hình ảnh cho SEO

Your title should contain the keywords you have built above because this will be the core that customers search for on the information you provide.

In addition, you can use some strong exclamations for the article title to add curiosity to the reader, but of course, it shouldn’t be too jerky. Sometimes it will cause an objection, counterproductive for everyone.

Why do all businesses need to do SEO websites?

In the digital age, most customers rely on search engines to solve their needs. Meanwhile, SEO website is the technique of putting your product, service information into search engines.

If considered by channel, SEO website is an indispensable component of SEM. And SEM is one of the main channels in Online Marketing. So, SEO is indispensable for every business that wants to increase revenue, promote growth.

SEO benefits brought to businesses

According to statistics of Google Consumer Barometer (2017), Google is the most popular search engine, accounting for 93.3% of internet users with 3.9 billion unique visitors per month.

Google returns results according to customers’ wishes. And to get that result is through implementing SEO through many methods and techniques.

SEO helps businesses have the opportunity to occupy high positions in the Google rankings. When standing at the top of this search engine, you will be a business that is known to many customers.

The benefits for online businesses are clear. What about traditional businesses, mainly trading directly?

Psychology of users before buying often learn quite thoroughly. If they trust an address, they are happy to go to the store. For new customers, that belief is also built from SEO. SEO helps bring your information on Google, reach thousands of searchers …

In short, SEO helps businesses increase sales opportunities, promote brands, markets as well as existing products and services.

How to maximize SEO results?

Useful for SEO is huge, as evidenced by countless businesses that are pursuing it. Also because many people do SEO, the competition is very high. This requires SEO to have strategies, processes and time to maintain results in the long run.

The right strategy will bring high efficiency. You need to understand your business, the level of competition in the market, human resources and finance to plan SEO strategies.

There have been many black-hat SEO units, putting the website on TOP Google very quickly. However, within a short time dropped the rank and received penalties from Google. Ideally, you choose white hat SEO to be “beloved” by Google.

Besides, SEO needs to be done in parallel with other marketing channels. Today, rivals are constantly growing because they invest in a lot of advertising media. It is imperative that you also need to harmonize and create, exploiting many other effective ways.

And above all, businesses need to understand customers to bring content that is highly persuasive. Quality content thanks to SEO will help your message spread widely.

4 tips to help your website rank high on Google

Today, Google seems to have become an integral part of our lives. From finding what to eat today to how to confess effectively or the secret to making money, it is searched on Google.

Not only that, in the race of standard website design SEO, promoting online brands, this search engine also plays a key role, deciding the ranking that appears when the website when users perform the search operation.

So, do you know how to pamper Google to help your website rank high? In this article, we will give you 4 tips to make your website easy to find on Google.

Declare your website with Google

You think Google knows all? True but not enough. Because Google also has some limitations in finding new websites and articles. The downside of this restriction is that if you follow naturally, it takes a lot of time, your website will be found by Google. But there’s good news, you can proactively declare your site to Google. Google Search Console will help you do this quickly and effectively with just a few simple steps.

Implement a backlink campaign
After actively declaring to Google, you must immediately implement a backlink campaign. In the news articles on the website, you should suggest adding a link to refer to the articles with related content. In addition, when sharing information about websites on social networking sites (Facebook, Zalo, Instagram, Medium …), do not forget to insert the website link. When you build a system of hard links that will create a certain reputation for the website, Google will easily find new URLs and index them. On the other hand, readers will be suggested more information for reference.

Select the right keyword
Surely you’ve heard the keyword many times, right? A highly appreciated keyword is a phrase of 3-5 words. If you find keywords that match what people are searching for, Google will understand that your business website is a good candidate for users, and will be given a high ranking priority.

Optimize meta tags
Do you know this information yet? The meta tags (meta description) are also listed by Google in the list of criteria for website ranking. This is the section displayed below the title (the blue text in the image below). According to a certain rule (which probably only Google knows), the length of this meta is often changed. If this meta length was from 230 to 386 characters in the past, in June 2018, it was reduced to 130 characters. To keep up to date with these changes, you need to regularly read the news.

2 tools to check the best keyword position today

For SEOs, checking keyword position is a must-do every day. There are many ways to check the position of keywords manually, but with a large number of keywords is not feasible at all, why not think about automating this job?

In this article, we will sum up for you the best keyword placement software today.

1. PRORANKTRACKER

Proranktracker is the most professional keyword placement tool. The free version is limited to only 20 keywords and 1 URL. The fee paid is a bit high, the lowest version is 19 USD/month and tends to increase.

For companies, professional, it will help you optimize the job a lot. For individuals just using other free tools would be more suitable.

Pros:

  • Can add multiple keywords via excel
  • Full support for languages, search servers worldwide
  • Can check the Maps, mobile
  • Show the number of keyword searches
  • Create reports automatically via email, pdf, excel …
  • There is software on Android, iOS.
  • Compare project effectiveness by week, month and year
  • Convenient keyword filter tool (filter by many criteria: search volume, URL, keyword position, searches …)
  • Create smart keyword groups by Filter, Group, Tags
  • Create sub-accounts by project, logo by the business.
  • Keyword suggestions, keyword analysis.

Cons:

  • High cost
  • The free version is limited to only 20 keywords and 1 URL.

2. RANKAWARE

This is exactly a software, they check slower than Web-based tools, but more stable and do not worry Google fix or change algorithms. If you need a free and powerful software, Rankaware is software worth using.

Free version for 01 website and unlimited self-locking, completely legal use. This software allows you to check up to 3 search engines or server clusters simultaneously. For example, you can check at Google.com, google.com and yahoo or bing.

Pros:

  • Free unlimited number of keywords.
  • Check multiple search engines at the same time. (with google.com)
  • There is a history of location from time to time
  • There is a statistical overview chart to capture the project.
  • The yearly purchase price is quite cheap 59 USD/1 year to unlock them all.
  • There is an automatic check schedule according to the time you install or when you open the software is auto check.

Cons:

  • Due to the software, the time to check your keyword list will be slow.
  • You should add a proxy for checking faster, if there is only 1 IP
  • Paid package but the limited domain is not suitable for large projects (maximum 200 keywords, 5 domains)

If you’re just doing SEO, doing a small project, it’s best to use this software, instead of struggling to find other cracking software. Which sometimes loads a bunch of malicious code onto the computer but also doesn’t know. Using copyright like this also helps you to update and enjoy the latest gadgets or not to worry when Google updates.