Why care about Entity and the future of SEO

It’s time to think about the future of SEO. What should we focus on? It’s time to learn more about Entity and how it affects your SEO strategies.

BrightonSEO is an exciting conference for all who want to learn more about the latest trends and tactics in everything about SEO. No matter how experienced you are, there’s always a session to inspire you to try new ideas.

In 2012, Google turned to entity search. Real-world entities and their relationships begin to rank. A year later, Google started focusing on semantics to make Google’s ranking algorithm smarter.

So it’s time to start focusing more on the entities and how they affect our SEO.

Kết quả hình ảnh cho Entity và tương lai của SEO

It is helpful to remember that each web page consists of many entities. Internal links are simply relationships between entities. Our content is simply made up of entities and their relationships.

Rankings will have more of signals in the real world. This means we need to explore the right balance between your current SEO tactics and the brand you’re building with old marketing. Voice search is all about the purpose of conversational queries. The content of the conversation will become very important.

Mobile search will continue to make local SEO important to everyone. Consuming content through mobile phones is driving us to think about mobile strategies and how we can improve them.

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In fact, local SEO will be the key to your future success. As Greg Gifford reminds, links from local businesses will matter even if they are not relevant to your business.

It is helpful to read your content aloud. The content of the conversation will help you master the new world of entities and their relationships that influence rankings.

Optimization should not focus on one page but rather the overall entities and how their relationships can improve your success.

4 most effective way to SEO your websites

Search Engine Optimization (SEO) is always changing. Changing Google’s algorithm sometimes means rewriting your entire SEO strategy from scratch.

Although the goal is always the same (for your site to be on the first page of search results). But the way to get results is always different. That is why trends are important to note. It will be a waste of time. And the cost to start an important marketing campaign when implementing the algorithms goes wrong.

1. Integrated smartphone

Your website must be optimized for use on mobile devices. It is an SEO trend. A potential customer can find you on a smartphone. A tablet or other mobile devices. If they find the site is not optimized for mobile devices. They will not waste time and move to other sites immediately.

2. The more links the better

It is very surprising that links are still important as part of your SEO strategy. Even in this 2017. This is still considered an effective SEO web. When building references is considered the cornerstone of internet marketing. Links are the way customers are reaching you. It is recommended to divide evenly into 50/50 external links from external websites. And the remaining 50 depend on internal links coming from your own website.

3. Keyword trends

Keywords are seen as a key point in SEO strategy. It is difficult to change in the near future like link building. Keywords allow customers to easily find you. Instead of cramming all your keywords in your blog posts, the text. Focus on the content and let the keyword repeat naturally. If not, customers can start looking for companies that actually bring better information.

Try using Google Trends or Google Keyword Planner. These tools allow you to choose the best keywords for your brand. From there build ideas for your content.

4. Don’t forget about long texts

The short content is great. But this does not mean that content with long form should be removed. Google’s algorithm has shown that the message can also increase rankings. If you usually write 500-700 words, try to increase this to 1000 or 2000 words. Each of your articles should be 1000 words. This is essential for writing longer messages. If your content requires a good explanation for your article.

How to become an SEO expert

I myself have followed and learned a lot of useful knowledge from him. If you really want to become an SEO Expert then this is an article for you, there will be lots of useful knowledge that Jason shares and cites from top experts. Let’s start exploring.

Providing SEO services even to this day is still an attractive industry. The SEO industry is estimated to be worth $ 79 billion by 2020, according to last year’s SEL report.

Kết quả hình ảnh cho chuyên gia seo

Whether you choose to become an independent SEO consultant or start and run your own SEO company – the potential is huge. I can testify to that. But SEO is not for the faint of heart. The only thing standing in this business is change.

To be competitive, you need a solid foundation on how SEO really works. Starting your own SEO or agency business is easy – but getting it to work is not easy. Trust me?

For many years working in this field, I realized that SEO is for people who are really competitive.It is for those who are truly ready for never ending challenges. Given that it is difficult to expand any service-based business model.

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Expectations are not realistic. This is usually the product of a weak client or test system. If you do not set realistic expectations, you will regret it. Do not overstate what is possible to meet your sales quota.

Operation is a headache problem. Running an SEO agency is a challenge because every campaign is unique. That means each campaign requires different actions. This makes it hard to create solid systems, thus making scaling difficult.

To expand an SEO agency, you need to hire people. You can only go by yourself. New challenges arise when you include employees, but that will be the subject of a blog post later.

Role of SEO Website for Businesses?

SEO Website is one of the tools of Digital Marketing that is getting more and more attention by businesses. So what is SEO really? What role do they play?

Let’s find out in this article!

What is SEO Website?

SEO Website is a collection of methods aimed at making the Website optimized and friendly to search servers (especially Google). The main purpose is for Websites to achieve high rankings when users search for related keywords.

Role of SEO Website for Businesses?

The methods mentioned here include optimizing the Website (in particular, affecting the HTML source code, the structure of the Web page layout, the layout and the content of the Website such as images, videos, and multimedia. or interactive user interface). As well as building a system of satellite websites so that search engines can choose the appropriate Web site to serve users when they search for related keywords. This will increase the chance of your website to have more clicks.

The role of SEO

According to research shows that users or customers are looking for what they do not know, want to learn or want to buy on the Internet. Along with the user usually only clicks on the first 3 search results on the first page. Therefore, businesses and Web sites race for the battle to rank high on search engines. The fact that your website can be ranked first in the search results rankings equivalent to your business will be known by many people, the clickthrough rate, the conversion rate will also be higher.

In addition, this is an effective marketing tool with cost-saving, sustainability and is highly appreciated by search engines but requires the time and perseverance of the marketers.

Conclude

Now, not really you know what SEO Website is? and what role do they have for businesses? It can be seen that SEO is still a trend that many marketers are targeting because of the benefits that they bring to businesses such as sustainability, cost, and effectiveness. So if your business has not yet applied SEO, right now try SEO for your Website, you will be surprised about what it brings to your business.

How to optimize SEO WordPress post comprehensively

Adding meta description and meta title in WordPress blog seems very simple, but it brings tremendous benefits for SEO. In this WordPress tutorial, we will show you how to optimize SEO WordPress post by taking advantage of title, keywords and meta description in WordPress. It will change a lot and improve the SEO strategy for your posts.

Today, the content of a good website is a prerequisite to determine whether the website is ranked in the long term or not. But still not enough. With thousands of websites online, users have lots of options to browse through a series of sites in seconds. Most of them will click on sites in the first 3 rankings on the search results. SEO is a method, with the ultimate goal of getting the website to the top 3. Good SEO will determine website traffic.

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The blog title is the title you need to write; It tells readers the topic of the blog post. Needless to say, it is the most important component on this list. Because if an imperfect title will adversely affect WordPress SEO.

Keywords, on the other hand, are quite controversial. Some SEO experts believe it greatly affects SEO, others say keywords are not of much value to the search engine, including Google.

In a nutshell, given the fact that the search engine doesn’t tell us what value of a website will influence search rankings, we will never know exactly how important meta descriptions and keywords are important to them. SEO of your site. We just know, it has a certain influence so you have to invest in it when doing SEO on page.

To add Meta Title to your post, go to the Posts section to select the article to do SEO.

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When you open the post in the text editor, scroll down to the bottom and you’ll see an entry called Yoast SEO. Under this section, you will see the fill for WordPrss SEO when clicking the Edit Snippet button. The first field is called SEO Title, which is the meta title of the article. Fill in the appropriate title for this field. Yoast will help you determine the length. If the green bar is still visible, then the length of the title is appropriate.

How to create websites with standard SEO articles

Currently there are many shop owners, businesses create their own website to serve the onl business purpose effectively. So you know how to create websites with SEO standard posts or not? The following article will share with you some of the above issues.

Google in general or search engines in particular are preeminent devices that process information at high speeds, and in large volumes. Therefore, if you cannot meet certain criteria. For example, if your website needs to develop standard SEO articles to improve the ranking of the page, that machine will not be able to show impressions to your website.

The result is so that your product will not reach close to the customer. This can be said as the first and very important approach for customers to find you, choose your products and bring you revenue!

Kết quả hình ảnh cho SEO

Based on market research or simply your observations of consumer needs in society, first build your website with an effective set of keywords to meet your tastes. line. This is extremely simple, but requires the ability and sharp thinking with society such as website construction, website costs, effective sales, … are all keywords you can build into one. framework for standard SEO articles coming here.

This is the first part to attract readers to find your article! With a clear title, hitting the user’s existing needs will help you score points right from the first moment. Also note that the number of words in the title should not be too long nor too short.

Kết quả hình ảnh cho SEO

Your title should contain the keywords you have built above because this will be the core that customers search for on the information you provide.

In addition, you can use some strong exclamations for the article title to add curiosity to the reader, but of course it shouldn’t be too jerky. Sometimes it will cause an objection, counterproductive for everyone.

Website Analysis – Important factor in SEO campaign

Website – or website system is just a generic name specialized in technology people. It is easy to understand that your face in the online world, is your home, from which all the world will know about you after 0.1s with a click.

Depending on the investment capacity and strategic vision of the enterprise developer, they will determine how to develop Online Marketing. There will usually be one web or multiple web sites around each other. And when you step into implementing an overall SEO campaign you have to analyze the status of the website – that website system, and there are things that force you to grasp.

Kết quả hình ảnh cho phân tích website

First we come to the reason for the website’s existence: It sounds a little strange but it is true, many websites exist with unimaginable purposes: Seeing people have themselves also do the game, make the website go customers, making websites to become billionaires like Bill Gates…. Right from the first step of analyzing the website, it is necessary to determine the reason for the existence of the website, whether it is necessary or not.

Website’s goal: There are many websites to sell, but there are also news, referral and brand websites … So don’t equate with each other. Each website will have its own characteristics and development criteria. You should know how to define the website development direction.

Kết quả hình ảnh cho phân tích website

UX – UI are two extremely important parts when analyzing a website, as this directly affects the user experience and conversion rate. A website no matter how good the content is but the interface & layout is too bad or not true to the user’s needs, it is considered to be abandoned.

In the interface, there is always a highlight, brand identity, layout, image, text in the website interface will make the website better meet the user experience, making the conversion rate higher when Customers visit the website. Actually this is a very difficult part, but just need to understand the overview of User, market, product. You will have an overview to create a better user experience interface.

Why is the structure of an article so important to SEO

The structure of an article on a professional website is very important in SEO assessment. If your content is streamlined, with a clear, clear structure will be a huge advantage in competing rankings with Google. In this article we will analyze why the structure of the article is so important.

Before deciding whether or not to read an article, users tend to go through some paragraphs. They want to know basically what the article is talking about before starting to read the whole. There are some components on the article that people will prioritize to surf first.

Kết quả hình ảnh cho seo

Can mention the title plays a very important role, in addition to the first paragraph of the whole article. In addition, taking into account the first sentence in each paragraph will also draw attention to the reader.

In a way, Google will also have a way to look at an article that is similar to a regular reader. See examples of how Google uses the structure of posts to rank:

Google will determine the ease of understanding of the content of the article through a number of algorithms. It will be able to identify relevant words in the article through the structure of the writing. Therefore, the clearer the structure is, the more we create conditions for google to implement its work.

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In its other standard, Google talks about using title tags to understand the content of the article. Titles that contain certain keywords will be a huge advantage for your content. With the updated HummingBird algorithm, Google has become better at identifying synonyms.

Google also offers many standards that suggest using the structure of the article to understand the content, over time, Google will become smarter to accurately analyze your content and rank it.

Clearly structuring your posts will affect your website positively, which is no small advantage when competing for search engine rankings. Well-structured articles also provide lower bounce rates and provide more opportunities in attracting the interest of readers. This will lead to higher rankings for the article.

The Standard and effective SEO website process

SEO is the core of success with internet marketing. If you take SEO seriously, make a plan for a few years. However, you can also cause confusion, if you don’t really know what you’re doing. Conducting SEO is like fixing a broken car. First of all, you should find out which parts are ready to fix.

You should know that SEO does not create magic and you can not climb to the top of Google after only one night. First, you need to take the time to build an organized SEO campaign and you need the right tools to successfully conduct SEO. In this article, I will mention the 6-step SEO process to help you put your website on the first rank of Google.

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Let’s enter the competitor’s website url into Google. Review the title of the homepage (appears in the browser window) to find keywords. Then look at the code of the page (using Ctrl + U). You will find keywords in meta tags and meta descriptions (description tags); This is the easiest way to find keywords used by competitors.

In this step, you need to analyze carefully before choosing keywords for SEO. Avoid SEO cases to top 1 certain keywords and then realize that from there do not bring visits nor bring economic value. In addition, it is necessary to carefully analyze to avoid having too difficult keywords on the top. You should prioritize SEO keywords to expand to the top first and then SEO main keywords.

Tip: If you invest heavily in SEO and want to be successful, Google Adwords Pay Per Click campaigns are one of the best tools for keyword analysis. Google Adwords helps track traffic and conversion rates. However, when analyzing more closely based on results from Google Adwords, you find that the word has a low conversion rate.

Kết quả hình ảnh cho SEO

To see how strong your competitors are and also to learn and follow their strengths you need to analyze the top 10 competitors in the top 10. The higher the index, the more qualified and highly reputable the website is, which means that the pages linked from the website with a high PR index will be appreciated and can rank higher. . But by the beginning of 2014, Google had abandoned the Pagerank index. So no one knows if it is still important in SEO.

If most of the links to the site don’t contain your keywords, do a link building campaign and get links that have a string that represents multiple keywords. However, don’t forget that internal links on the site are also important. You are free to create internal links between pages in your site, so use keywords here intelligently.

What is Traffic? The importance of traffic for SEO

Traffic is a very familiar term in seo world in particular and in online marketing in general. This is considered an important indicator to assess whether your SEO strategy is successful or not. In addition, it also plays an important role in ranking websites with standing Google TOP. So what is traffic? Use this index for how effective it is in SEO. Let’s find out in this article.

In SEO, traffic is used to mean traffic between websites. Higher traffic is also a signal that helps you get good results in your SEO process.

Traffic is calculated for the entire website and the value of traffic will increase every time a user clicks on another website to access any page in the site. Thus, we can treat the traffic of a website as the total number of sessions of that website. The increase in traffic is also the goal that SEO experts as well as some self-study SEOs are aiming for.

Whenever SEO keywords are any, SEOer also need to set goals for traffic for their SEO work, that whether this keyword has after SEO has brought about how much traffic. The expectation of investors about the traffic that this keyword brings is the potential traffic index of that keyword. With each different keyword, we have a different potential traffic.

After finding the average monthly search traffic, SEO experts need to calculate the percentage of users who search for that keyword click on the website through the search rankings. Then, get the rate we just found multiplied by the number of secondary searches. Monthly average to value potential traffic for a keyword.

Traffic is one of the leading indicators in SEO and is also the goal of experts who are learning SEO. So, what is good for SEO traffic? Refer from top SEO experts as well as those who have worked for a long time with SEO, saying that there are many roles in determining website rankings.