Website Analysis – Important factor in SEO campaign

Website – or website system is just a generic name specialized in technology people. It is easy to understand that your face in the online world, is your home, from which all the world will know about you after 0.1s with a click.

Depending on the investment capacity and strategic vision of the enterprise developer, they will determine how to develop Online Marketing. There will usually be one web or multiple web sites around each other. And when you step into implementing an overall SEO campaign you have to analyze the status of the website – that website system, and there are things that force you to grasp.

Kết quả hình ảnh cho phân tích website

First we come to the reason for the website’s existence: It sounds a little strange but it is true, many websites exist with unimaginable purposes: Seeing people have themselves also do the game, make the website go customers, making websites to become billionaires like Bill Gates…. Right from the first step of analyzing the website, it is necessary to determine the reason for the existence of the website, whether it is necessary or not.

Website’s goal: There are many websites to sell, but there are also news, referral and brand websites … So don’t equate with each other. Each website will have its own characteristics and development criteria. You should know how to define the website development direction.

Kết quả hình ảnh cho phân tích website

UX – UI are two extremely important parts when analyzing a website, as this directly affects the user experience and conversion rate. A website no matter how good the content is but the interface & layout is too bad or not true to the user’s needs, it is considered to be abandoned.

In the interface, there is always a highlight, brand identity, layout, image, text in the website interface will make the website better meet the user experience, making the conversion rate higher when Customers visit the website. Actually this is a very difficult part, but just need to understand the overview of User, market, product. You will have an overview to create a better user experience interface.

Why is the structure of an article so important to SEO

The structure of an article on a professional website is very important in SEO assessment. If your content is streamlined, with a clear, clear structure will be a huge advantage in competing rankings with Google. In this article we will analyze why the structure of the article is so important.

Before deciding whether or not to read an article, users tend to go through some paragraphs. They want to know basically what the article is talking about before starting to read the whole. There are some components on the article that people will prioritize to surf first.

Kết quả hình ảnh cho seo

Can mention the title plays a very important role, in addition to the first paragraph of the whole article. In addition, taking into account the first sentence in each paragraph will also draw attention to the reader.

In a way, Google will also have a way to look at an article that is similar to a regular reader. See examples of how Google uses the structure of posts to rank:

Google will determine the ease of understanding of the content of the article through a number of algorithms. It will be able to identify relevant words in the article through the structure of the writing. Therefore, the clearer the structure is, the more we create conditions for google to implement its work.

Hình ảnh có liên quan

In its other standard, Google talks about using title tags to understand the content of the article. Titles that contain certain keywords will be a huge advantage for your content. With the updated HummingBird algorithm, Google has become better at identifying synonyms.

Google also offers many standards that suggest using the structure of the article to understand the content, over time, Google will become smarter to accurately analyze your content and rank it.

Clearly structuring your posts will affect your website positively, which is no small advantage when competing for search engine rankings. Well-structured articles also provide lower bounce rates and provide more opportunities in attracting the interest of readers. This will lead to higher rankings for the article.

The Standard and effective SEO website process

SEO is the core of success with internet marketing. If you take SEO seriously, make a plan for a few years. However, you can also cause confusion, if you don’t really know what you’re doing. Conducting SEO is like fixing a broken car. First of all, you should find out which parts are ready to fix.

You should know that SEO does not create magic and you can not climb to the top of Google after only one night. First, you need to take the time to build an organized SEO campaign and you need the right tools to successfully conduct SEO. In this article, I will mention the 6-step SEO process to help you put your website on the first rank of Google.

Hình ảnh có liên quan

Let’s enter the competitor’s website url into Google. Review the title of the homepage (appears in the browser window) to find keywords. Then look at the code of the page (using Ctrl + U). You will find keywords in meta tags and meta descriptions (description tags); This is the easiest way to find keywords used by competitors.

In this step, you need to analyze carefully before choosing keywords for SEO. Avoid SEO cases to top 1 certain keywords and then realize that from there do not bring visits nor bring economic value. In addition, it is necessary to carefully analyze to avoid having too difficult keywords on the top. You should prioritize SEO keywords to expand to the top first and then SEO main keywords.

Tip: If you invest heavily in SEO and want to be successful, Google Adwords Pay Per Click campaigns are one of the best tools for keyword analysis. Google Adwords helps track traffic and conversion rates. However, when analyzing more closely based on results from Google Adwords, you find that the word has a low conversion rate.

Kết quả hình ảnh cho SEO

To see how strong your competitors are and also to learn and follow their strengths you need to analyze the top 10 competitors in the top 10. The higher the index, the more qualified and highly reputable the website is, which means that the pages linked from the website with a high PR index will be appreciated and can rank higher. . But by the beginning of 2014, Google had abandoned the Pagerank index. So no one knows if it is still important in SEO.

If most of the links to the site don’t contain your keywords, do a link building campaign and get links that have a string that represents multiple keywords. However, don’t forget that internal links on the site are also important. You are free to create internal links between pages in your site, so use keywords here intelligently.

What is Traffic? The importance of traffic for SEO

Traffic is a very familiar term in seo world in particular and in online marketing in general. This is considered an important indicator to assess whether your SEO strategy is successful or not. In addition, it also plays an important role in ranking websites with standing Google TOP. So what is traffic? Use this index for how effective it is in SEO. Let’s find out in this article.

In SEO, traffic is used to mean traffic between websites. Higher traffic is also a signal that helps you get good results in your SEO process.

Traffic is calculated for the entire website and the value of traffic will increase every time a user clicks on another website to access any page in the site. Thus, we can treat the traffic of a website as the total number of sessions of that website. The increase in traffic is also the goal that SEO experts as well as some self-study SEOs are aiming for.

Whenever SEO keywords are any, SEOer also need to set goals for traffic for their SEO work, that whether this keyword has after SEO has brought about how much traffic. The expectation of investors about the traffic that this keyword brings is the potential traffic index of that keyword. With each different keyword, we have a different potential traffic.

After finding the average monthly search traffic, SEO experts need to calculate the percentage of users who search for that keyword click on the website through the search rankings. Then, get the rate we just found multiplied by the number of secondary searches. Monthly average to value potential traffic for a keyword.

Traffic is one of the leading indicators in SEO and is also the goal of experts who are learning SEO. So, what is good for SEO traffic? Refer from top SEO experts as well as those who have worked for a long time with SEO, saying that there are many roles in determining website rankings.

ASO – Search optimization on the app store

ASO is the optimal process of the elements shown on the application store. Based on ASO, an application or mobile game can maximize the appearance in search results, increase the ability to download and improve location on the repository. ASO is similar to SEO but the difference is that SEO is applied in the web environment and ASO is applied in app stores like Google Play or Apple AppStore.

ASO is very important for mobile applications. More than 60% of the current installation comes from search behavior. However, most developers currently do not invest in research about ASO has chosen the keyword. And only when the step to send the application to the store they write the product introduction.

As a result, most applications are hidden and difficult to detect by users. Although it is not possible to put games and applications straight to top 25 like PR-Marketing, but if invested, ASO can help increase downloads and revenue from 2-10 times, very suitable for independent developers. or have products for niche markets. The difficulty of ASO lies in that it is not a simple and effective tool that ASO brings cannot be speedy after a night.

On Google Play, game naming is nothing special. But on Apple AppStore, the game name is displayed in two forms: App Name and Bundle Display Name. App Name is how the game name will appear on the app store, but the Bundle Display Name is the way the game name is displayed under the icon on iPhone or iPad devices.

A normal App Name field can be up to 255 characters long, but in search results it only displays up to 25 characters. With the Bundle Display Name, the game name is only allowed to be under 11 characters long. If longer, the game name will automatically be cut off. Besides the icon, the game name is also a factor that affects deeply the traffic volume, affecting the ability to switch players, so when naming the game, the most expensive and most descriptive words must be put on the top.

What skills does SEO need

SEO (Search engine optimization) is one of the biggest differences of Online Marketing. The effect of SEO is probably many of us have understood too well, this article will mention another aspect, that is SEOer, but people still work hard every day to bring your website closer to customers. So what skills are needed to become a good SEOer with dozens, even hundreds of top keywords?

“Content is King”, this is the catchphrase of any SEOer at the present time. Why is it so affirmed? Because the job of SEO is to put keywords related to your website or business sector to rank high in the ranking of search pages. In order to do this, the website must be evaluated by high quality search sites, so the content on the website needs a huge number of views.

It is for this reason that an SEOer wants to succeed, first of all, to create content that draws the attention of the reader. Maybe you do not write well and profoundly like the literary people, but you are the best person who understands the website so you will have better orientation.

Having a king can not lack the queen next, and in the SEO world, “Link is Queen”, linking quality with good content will create a pair of matches enough to scan all search pages even in any field. So right after creating impressive content, the next thing that SEOer needs to do is build a backlink system pointing to your website. The more quality backlinks, the greater the website’s reputation, the higher the rankings will be.

If you want to create a good backlink, it must depend on how SEOer works, see if they have found any forums, social pages to share links, see how the link contains quality, and very much weak. another factor. This is why after content, what SEOer is indispensable is the ability to build backlinks.

Self-improvement of SEO techniques for yourself

Understanding SEO, to be a good Seo maker, can be a challenging process, but it is not impossible. Consider the following steps, and you can start with it. One thing you should remember, SEO changes every day. Therefore, it will not be a time to tell you, when to start, that means when you have to apply and upgrade Seo tips.

If you have time and money, you should take a beginner course, from basic to advanced. However, if you don’t have the money, or don’t have the time, you’re learning about it yourself. I recommend starting by finding a rich source of Seo knowledge for beginners, or participating in SEO seminars.

This resource will provide you with a solid foundation in basic principles and techniques as a basis for good search engine optimization practices. When you feel confident, put theory into practice, you can search for more advanced programs, to improve your skills even further.

You have read a lot about theory and now is the time to apply theory to reality. Learning Seo from theory is like learning to drive on a book. And you will have a big difference between reading and working on real work. If you really want to learn SEO, then you don’t just follow the approach of others. Instead, you need to practice implementing them on your own websites.

Although Seo in theory and practice is also somewhat different, there is only one thing to learn thoroughly such as optimization of title tags, description of meta tags. And when doing it, it will help you better understand Seo, and help you optimize your website more effectively.

For Seo, there is no better method of learning than your own practice on your site. In order to improve Seo techniques, you should find a consultant who has gone before and they have done Seo very well. Because they will provide you with useful tips on optimization, and experience to improve your skills.

What skills does SEO to bring to you

SEO is the right skill for new people to do MMO, because it is a form of website promotion that doesn’t cost or costs too much. Saying that doesn’t mean making SEO easy, learning SEO is simple! However, below will be very interesting things of SEO so I can conclude that: “SEO is very friendly and useful today”.

You will know how to optimize your website.
Currently with the powerful and extremely convenient support of the WordPress platform, it is not difficult to create a nice standard website yourself, if not quite easy. In addition, your website must be optimized in terms of form and content so that the site is reader-friendly and Google’s search engines. When doing SEO, how will you know how to optimize?

Forging writing skills, expanding knowledge
You are doing SEO, not simply as a writer. However, by understanding the knowledge of SEO, SEO standard content and attracting users, your writing ability has since been improved. In addition, if you do SEO for a certain area, you will have the opportunity to learn, open more knowledge about the field you are doing.

Forming a good marketing platform.
One of the reasons why I enjoy SEO is because of this. You need to understand correctly that doing SEO today is no longer a link spam and top. By meeting the needs of users of Google, you must be skillful in many things: Building beautiful interface and website structure, increasing user experience, writing good content, you must understand people’s psychology use, customer psychology, …

This knowledge is very wide, I cannot say in detail in the article which is an overview. You can understand that: “doing SEO is you are doing marketing by search channel, both for thinking and marketing, just for you computer skills mature”.

What is a “SEO standard website”

“Does your website have SEO standards?”, This is the question that SGP often receives when talking with customers. And also through these conversations SGP also found that some customers are still confused and do not really understand what is the “SEO standard” concept of a website.

This concept is not only new amateurs who do not understand, but even those who come to website consultants are sometimes quite vague. “SEO standard” has become a mass concept, a catchphrase of people doing the web, sometimes just to PR, attract customers but really what it is, sometimes they do not understand well.

For SGP, something that is called “standard”, it will have some certain criteria to evaluate, not ambiguously “I have SEO web standards”, “the other web is not SEO standard”, So what is the standard and what is not?

One day Google will have to browse millions and billions of websites to get information of that website and index it to its server. So among those websites there will surely be a large number of websites talking about one content, so how can Google arrange these websites on their search results table?

Everyone should remember that Google always places the most emphasis on the user experience, because it is the customer and the main source of income for Google, so Google will set standards for websites to increase the experience. User search And these standards are also “barem” for Google index search bugs and order search results.

Have you ever searched for a certain keyword and found the search results as shown above? Do you find them really better than other results? Although they are not ranked first, the attraction is much higher. Above are some of the technical factors, all of these elements are very well guided by google and there are many tools to check whether you have implemented these standards.

Some steps to write SEO standard for website quickly on TOP

In order for your website to have a lot of access, especially access from search engines, your customers also have more useful information from you. Therefore, the article must not only have useful content but also SEO Standard.

Identify topics that potential customers care about:
On the topic of the website, you have to determine beforehand. For example, if your website talks about fashion, your topic is fashion. But the topic of the article here means what is the specific cabinet about? For example, the most beautiful women ‘s fashion sets in Winter, or the Winter Men’ s fashion trend, …

Identify target keywords:
After you have seen the topic of interest, you need to type that topic with the most relevant keyword into the Google Keyword Planner tool to see that keyword and other related keywords. You must know which words are being typed more and how competitive they are. You choose a keyword that has a lot of access with moderate or low competition.

Determine the type of article:
Determining the type of article will affect your content editorial direction. There are many formats to write, you can write product reviews, compare products, list or even comment on a certain topic. You can also determine to whom your writing goals are written. Write for what purpose? Article sales or article reference information, or article sharing knowledge … And do not forget to consider whether the article is useful to readers? Do readers like the content that you write?

Build article structure:
There are many ways to start writing, but if you write without an outline, it may make your article rambling and not specific. To avoid this error, you need to build the structure for the article.  Determining the outline of your article will also help you increase your productivity, and increase your ability to evaluate Google content because Google Bots will understand the main ideas in your lesson.