One of the most vital aspects of creating an online marketing strategy that is based around SEO is ensuring that you provide empathy towards your audience. Once you have a clear picture of what your target market is ultimately looking for, you’ll be able to reach and retain these users with more efficiency.
The Three Types of Search Queries
We believe that you should build for users as opposed to building for search engines. You’ll discover that there are three kinds of search requests that people make regularly. This includes Transactional queries, such as buying a plane ticket or listening to a song, Informational queries, such as getting information on the best restaurant in town or the name of a particular band, and Navigation queries, such as going to a specific destination on the internet like YouTube or Twitter.
When users enter a query and land on your website, are they going to be satisfied with the content you provide? This is the biggest question search engines attempt to answer countless times every single day. The primary responsibility of search engines is to offer relevant results to its users. Therefore, you’ll need to completely understand what your customers are searching for and ensure your website provides it to them.
The Power Behind Inbound Marketing and SEO
Is there a reason behind investing time, resources, and effort on SEO? When you look at the broad picture when it comes to search engine usage, you’ll discover some fascinating information from multiple studies. We decided to extract those that are valuable, relevant, and recent to help you understand how users utilise a search engine.
Google spearheaded the United States core search market with 65.4% of the searches after Yahoo! with 17.2%, and Microsoft with 13.4%. A whopping 20.3 billion searches were conducted within a month by the United States alone. Google had 13.4 billion searches after 3.3 billion from Yahoo!, 2.7 billion from Microsoft, 518 million from Ask
Network, and 277 million from AOL LLC.
The cost of online marketing is projected to be above $80 billion in 2018, representing 26% of the combined advertising budgets. What’s even more impressive is that 76% of users chose to utilize a search engine to find information on local businesses as opposed to using the Yellow Pages. It’s also interesting to know that 67% of users have benefitted from search engines in the last three decades to get information, and a mere 23% opted in to use social networks as a source for local media.
The Results Speak for Themselves
All of this valuable data is pretty impressive, leading us to a vital conclusion regarding marketing and web search via search engines. Search is extremely popular which grows at an annual rate of 20%. It also drives a significant amount of offline and online economic activity. Remember that the most critical aspect to your site’s visibility is ranking as high as possible in the first couple of results.