Heatmaps are an essential tool that helps marketers to understand how users interact with a website. Here are the most useful tips on how to use heatmaps to boost SEO.
What Is a Heatmap?
Heatmaps are data visualization tools that are created to help website owners understand how well a specific page is performing. The aim is to make it easy for users to visualize complex data sets by showing values with color.
Heatmaps measure users’ behavior on a scale from red to blue, with the warmest color that indicates the highest level of engagement as well as the coolest that indicates those areas with the lowest engagement levels.
However, you should make it clear that there are only a few different types of heatmaps that you can use to measure webpage activity. Let’s take a look at some of the most common examples:
- Scroll maps: Figure out how far users made it down the page before they drop off. The redder the area, the more people read it.
- Click maps: Figure out where users click most often. This might be internal links, logos, images, CTA buttons, the navigation bar, or anything that appears to be clickable.
- Hover maps: Figure out where users move the cursor around the page. Where users pause most often are indicated to be hot spots.
Now let’s move on to some ways that you can use heatmaps to boost your SEO strategy.
1. Learn More About User Behavior
Visual analytics offers a unique chance to learn more about user behavior and to figure out which parts of the page get the most play, which content people care about, and which sections they scroll over without stopping, and at which point users usually drop off.
In addition, you may try looking at which menu options and filters get the most play to discover which topics your audience cares about most.
You can then use this data to inform your PPC campaigns and future landing pages and blog posts. You should also compare heatmap data to paid search data in order to uncover keyword opportunities that you can use to inform your content strategy, social posts, ad copy, and much more.