Tips to Use Heatmaps to Boost Your SEO Strategy (part 1)

Heatmaps are an essential tool that helps marketers to understand how users interact with a website. Here are the most useful tips on how to use heatmaps to boost SEO.

What Is a Heatmap?

Heatmaps are data visualization tools that are created to help website owners understand how well a specific page is performing. The aim is to make it easy for users to visualize complex data sets by showing values with color.

Heatmaps measure users’ behavior on a scale from red to blue, with the warmest color that indicates the highest level of engagement as well as the coolest that indicates those areas with the lowest engagement levels.

However, you should make it clear that there are only a few different types of heatmaps that you can use to measure webpage activity. Let’s take a look at some of the most common examples:

  • Scroll maps: Figure out how far users made it down the page before they drop off. The redder the area, the more people read it.
  • Click maps: Figure out where users click most often. This might be internal links, logos, images, CTA buttons, the navigation bar, or anything that appears to be clickable.
  • Hover maps: Figure out where users move the cursor around the page. Where users pause most often are indicated to be hot spots.

Now let’s move on to some ways that you can use heatmaps to boost your SEO strategy.

1. Learn More About User Behavior

Visual analytics offers a unique chance to learn more about user behavior and to figure out which parts of the page get the most play, which content people care about, and which sections they scroll over without stopping, and at which point users usually drop off.

In addition, you may try looking at which menu options and filters get the most play to discover which topics your audience cares about most.

You can then use this data to inform your PPC campaigns and future landing pages and blog posts. You should also compare heatmap data to paid search data in order to uncover keyword opportunities that you can use to inform your content strategy, social posts, ad copy, and much more.

Example of link bait effect

What is link bait? Regardless of the issues or factors most SEOs are talking about. To view website visits, look at the Sessions column. The first number in the Sessions column is the total number of visits. The numbers below are allocated according to the website access source.

Publishing one or more quality content on your own site and through it. After reading, they can share your article without having to use any tricks so you have a quality backlink or link bait.

They help provide information on what search engines measure to rank websites. Besides Google Analytics, there are many traffic monitoring tools for every website. The CTR will be high if you have a creative, featured image, since the image portion will occupy most of the display area.

However, the accuracy will be less than Google Analytics. However, the relative figures when checking online website traffic are still useful in comparing the internal strength of your website and your opponent’s website.

Despite great content, there are even better reasons for all the links Moz gets thanks to user sharing when reading that article. It was not Moz, but his colleagues made the promotion.

Kết quả hình ảnh cho Link Bait

If you need an article on how to choose seafood based on where you live or travel to, this is what you should look for.

Everyone likes lists. It was simple. At the very least, you get a clearer view of the competitiveness of websites in the same business field. Scroll down a bit and you will see the traffic distribution according to the access source is calculated as a percentage.

If a domain spammers on Facebook, or is reported with a certain number, the chances of that link being blocked are very high.

Affiliate links have a high rate of blocking because the affiliate community is crowded, or get sharing links on groups, spam and bluff.

However, with the method below, not only can you create an affiliate link with a beautiful display image, but you can also share that link on Facebook.

Vion accepts to write content for SEO standard website content

Get writing standard SEO content website is a type of content editing service with keywords and optimize the Google navigation article in the best way to respond to that keyword. This is a very good service that helps businesses weather

The society is growing, the users are becoming more and more knowledgeable. The website content is monotonous or trails that are mercilessly eliminated by the market. This is the reason and also the purpose of businesses when aiming to the article content or touch the emotions of viewers.

Kết quả hình ảnh cho chuẩn CONTENT

Great content that you do not incorporate SEO standards is a pity. Writing standard SEO content will be highly appreciated by Google and bring the articles on your website closer to customers.

Why should you care about Google’s algorithm? Because every time Google changes the algorithm will directly affect the rank of your articles and even your website ranking.

While previously black-hat hackers often took advantage of these shortcomings to rank low-quality articles.

Google is increasingly improving its algorithm towards the reader experience through the value of the article. If a good SEO article but not high value, the rankings will gradually be replaced by high quality content articles.

Hình ảnh có liên quan

However, this does not mean that you should write a good article and then WAIT Google to rank your article. I want you to understand that you need to prioritize a standard content article over an SEO tactic.

What is difficult, low competitiveness. What is easy to copy is highly competitive. The less people know it, the higher the chance of success will be.

This is also true for the case of “Standard content writing.” You need to admit that a standard SEO article is not difficult. But to write a standard content article is very difficult. Usually, content writers can never copy it because it’s their own formula and is only for them.

Why is the structure of an article so important to SEO

The structure of an article on a professional website is very important in SEO assessment. If your content is streamlined, with a clear, clear structure will be a huge advantage in competing rankings with Google. In this article we will analyze why the structure of the article is so important.

Before deciding whether or not to read an article, users tend to go through some paragraphs. They want to know basically what the article is talking about before starting to read the whole. There are some components on the article that people will prioritize to surf first.

Kết quả hình ảnh cho seo

Can mention the title plays a very important role, in addition to the first paragraph of the whole article. In addition, taking into account the first sentence in each paragraph will also draw attention to the reader.

In a way, Google will also have a way to look at an article that is similar to a regular reader. See examples of how Google uses the structure of posts to rank:

Google will determine the ease of understanding of the content of the article through a number of algorithms. It will be able to identify relevant words in the article through the structure of the writing. Therefore, the clearer the structure is, the more we create conditions for google to implement its work.

Hình ảnh có liên quan

In its other standard, Google talks about using title tags to understand the content of the article. Titles that contain certain keywords will be a huge advantage for your content. With the updated HummingBird algorithm, Google has become better at identifying synonyms.

Google also offers many standards that suggest using the structure of the article to understand the content, over time, Google will become smarter to accurately analyze your content and rank it.

Clearly structuring your posts will affect your website positively, which is no small advantage when competing for search engine rankings. Well-structured articles also provide lower bounce rates and provide more opportunities in attracting the interest of readers. This will lead to higher rankings for the article.

The SEO Onpage Techniques 2019

One of the most important factors contributing to the victory of SEO activity is SEO Onpage. SEO Onpage is an activity to optimize the website content from which to make the site more intimate with Google, this is an extremely important foundation that you need to know before implementing SEO.

Currently the Onpage SEO criteria have gradually changed over time and that also means that the techniques are also changing. With the information on SEO Onpage technology in 2019 below, please consult carefully to help me get the standard SEO website and easily get to the top 1.

Currently the Onpage SEO criteria have gradually changed over time and that also means that the techniques are also changing. With the information on SEO Onpage technology in 2019 below, please consult carefully to help me get the standard SEO website and easily get to the top 1.

Currently in the age of Penguin 4.0, if you are too focused on building backlinks to a site without focusing on on-page SEO, then make sure you don’t get the results you want, and if so Your momentum may be halted by Google Penguin.

You can understand simply, that if a singer himself has a good voice, hard training for a long time, the famous problem will be extremely simple, just if they have a few chances to have can be done. But if you were a vocal singer with nothing outstanding or even bad, then there was no way of promoting it.

So is Seo, just need to focus on creating valuable content that is really useful for users, especially mastering SEO Onpage techniques, I’m sure you will succeed.

Below I would like to share to you the onpage 2019 SEO techniques with the factors that are evaluated and ranked most important, please read the following content to get yourself the most useful knowledge offline! Maybe these techniques may be familiar to you but not that you don’t need to care.