In the digital age, most customers rely on search engines to solve their needs. Meanwhile, SEO website is the technique of putting your product, service information into search engines.
If considered by channel, SEO website is an indispensable component of SEM. And SEM is one of the main channels in Online Marketing. So, SEO is indispensable for every business that wants to increase revenue, promote growth.
SEO benefits brought to businesses
According to statistics of Google Consumer Barometer (2017), Google is the most popular search engine, accounting for 93.3% of internet users with 3.9 billion unique visitors per month.
Google returns results according to customers’ wishes. And to get that result is through implementing SEO through many methods and techniques.
SEO helps businesses have the opportunity to occupy high positions in the Google rankings. When standing at the top of this search engine, you will be a business that is known to many customers.
The benefits for online businesses are clear. What about traditional businesses, mainly trading directly?
Psychology of users before buying often learn quite thoroughly. If they trust an address, they are happy to go to the store. For new customers, that belief is also built from SEO. SEO helps bring your information on Google, reach thousands of searchers …
In short, SEO helps businesses increase sales opportunities, promote brands, markets as well as existing products and services.
How to maximize SEO results?
Useful for SEO is huge, as evidenced by countless businesses that are pursuing it. Also because many people do SEO, the competition is very high. This requires SEO to have strategies, processes and time to maintain results in the long run.
The right strategy will bring high efficiency. You need to understand your business, the level of competition in the market, human resources and finance to plan SEO strategies.
There have been many black-hat SEO units, putting the website on TOP Google very quickly. However, within a short time dropped the rank and received penalties from Google. Ideally, you choose white hat SEO to be “beloved” by Google.
Besides, SEO needs to be done in parallel with other marketing channels. Today, rivals are constantly growing because they invest in a lot of advertising media. It is imperative that you also need to harmonize and create, exploiting many other effective ways.
And above all, businesses need to understand customers to bring content that is highly persuasive. Quality content thanks to SEO will help your message spread widely.