Search Engine Optimization (SEO) is always changing. Changing Google’s algorithm sometimes means rewriting your entire SEO strategy from scratch.
Although the goal is always the same (for your site to be on the first page of search results). But the way to get results is always different. That is why trends are important to note. It will be a waste of time. And the cost to start an important marketing campaign when implementing the algorithms goes wrong.
1. Integrated smartphone
Your website must be optimized for use on mobile devices. It is an SEO trend. A potential customer can find you on a smartphone. A tablet or other mobile devices. If they find the site is not optimized for mobile devices. They will not waste time and move to other sites immediately.
2. The more links the better
It is very surprising that links are still important as part of your SEO strategy. Even in this 2017. This is still considered an effective SEO web. When building references is considered the cornerstone of internet marketing. Links are the way customers are reaching you. It is recommended to divide evenly into 50/50 external links from external websites. And the remaining 50 depend on internal links coming from your own website.
3. Keyword trends
Keywords are seen as a key point in SEO strategy. It is difficult to change in the near future like link building. Keywords allow customers to easily find you. Instead of cramming all your keywords in your blog posts, the text. Focus on the content and let the keyword repeat naturally. If not, customers can start looking for companies that actually bring better information.
Try using Google Trends or Google Keyword Planner. These tools allow you to choose the best keywords for your brand. From there build ideas for your content.
4. Don’t forget about long texts
The short content is great. But this does not mean that content with long form should be removed. Google’s algorithm has shown that the message can also increase rankings. If you usually write 500-700 words, try to increase this to 1000 or 2000 words. Each of your articles should be 1000 words. This is essential for writing longer messages. If your content requires a good explanation for your article.