Important factors to be ranked high in SEO

You can see two letters of acronyms on the periodic table SEO Search Engine Land In the SEO periodic table, each of the first letters represents an SEO factor, and these factors are directly affecting rankings.

SEO elements need to be perfectly matched

There is no single factor in SEO that will help get rankings in the search engines. Having a great HTML title will not help if a page has low quality content. Having many links will not help you if all are of low quality. Many quality factors combined can increase the success rate, along with the negative factors that will affect the ranking of your website.

Quality Onpage elements

The ranking factors on the search engines are factors that are almost entirely in your control. What kind of content are you writing?

Quality Offpage elements

Offpage ranking factors are those that you may not create. Search engines add this group of factors because the Onpage elements are not enough, and search engines want you to know how to introduce and promote the website for users to know.

Moreover, with the billions of websites available on the Internet today, it is definitely not enough to have a good ranking based on the Onpage factors alone. Therefore, you should add more Offpage elements (introduction, pr) to help search engines determine whether your website is suitable for rankings and valuable to users.

Violations of Google guidelines and ranking penalties

Search engines want people to do SEO because it can help improve their search results. Search engines also provide help in the form of tutorials, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines consider to be “spam” or “black hat”, violating this may result in your site being penalized for ranking or worse de-indexed by the search engines.

Violations are generally tactics of deceiving or manipulating search engine rankings to deceive users and search engines.

Bloking (the containment)

The blocking element is a new group of factors that determine the ranking of a website. This is a place where web surfers can claim they don’t like a website even if it doesn’t violate any rules.

When a user indicates that he or she doesn’t like a website, that website is less likely to reappear when that user searches again. If the number of people who dislike a website is large enough, the ranking of that website will be adversely affected.

How to make Google esay to understand your website?

There are many other ways Google can understand your site, however, the below are the 5 most important and fundamental elements.

Here are 5 factors that help Google understand the content of a website.

Domain

When you name a domain, if your domain root contains keywords, this will greatly affect your SEO, you will SEO a lot easier.

Of course, I’m not saying that domains with brand names will not be good for SEO, but rather, domains containing keywords about domains are much more advantageous.

URL

The way to name the URL with the same topic field of the website is the most effective way for Google as well as readers to understand what your website is talking about. Because, when Google looks at your website, the domain, title, URL are the factors that it is considered first. So, these are the three things that determine most of the relevance of your website.

Normally, you can put keyword names in your URL, but this will lead to over-optimize your website.

Anchor text

Anchor text is a word or phrase inserted into an article that contains a link to another page. It can be said that anchor text is extremely important for Google bots to track links and understand your website.

When a user searches for “SEO services”, the Google bot will take a database (data that Google has previously-stored) or will go around looking for the most potential websites for this keyword. .

At this point, your website will have the advantage of appearing on the front page of Google when there are anchor texts related to SEO services that link to various anchor text about SEO services.

Title

Website title is the 3rd factor contributing to make Google and readers understand your website topic.

When Google looks at a website while crawling on the internet, it will look in order of priority Domains> Url> Title> Content. Because Title milestones are extremely important in your SEO Top Google, you should choose keywords that have a lot of searches (or key keywords) to put it into the title.

2

Content

Content is evaluated as the final factor in helping Google understand what your website is about.

Perhaps many of you will disagree with me, but the fact is that I’ve seen many SEO projects without any content other than relevance in domains, URLs, titles, backlinks (anchor text) and still to the top.

That is not to deny content, in fact, SEO is just a marketing tool, if you do not have content, how can you sell goods and build brands?

For me, content is indispensable when doing marketing and more than that, there are many people out there, just with content marketing strategy but still ranked to the top of a series of keywords thanks to the viral content of the internet. They elevate their brand.

The Standard and effective SEO website process

SEO is the core of success with internet marketing. If you take SEO seriously, make a plan for a few years. However, you can also cause confusion, if you don’t really know what you’re doing. Conducting SEO is like fixing a broken car. First of all, you should find out which parts are ready to fix.

You should know that SEO does not create magic and you can not climb to the top of Google after only one night. First, you need to take the time to build an organized SEO campaign and you need the right tools to successfully conduct SEO. In this article, I will mention the 6-step SEO process to help you put your website on the first rank of Google.

Hình ảnh có liên quan

Let’s enter the competitor’s website url into Google. Review the title of the homepage (appears in the browser window) to find keywords. Then look at the code of the page (using Ctrl + U). You will find keywords in meta tags and meta descriptions (description tags); This is the easiest way to find keywords used by competitors.

In this step, you need to analyze carefully before choosing keywords for SEO. Avoid SEO cases to top 1 certain keywords and then realize that from there do not bring visits nor bring economic value. In addition, it is necessary to carefully analyze to avoid having too difficult keywords on the top. You should prioritize SEO keywords to expand to the top first and then SEO main keywords.

Tip: If you invest heavily in SEO and want to be successful, Google Adwords Pay Per Click campaigns are one of the best tools for keyword analysis. Google Adwords helps track traffic and conversion rates. However, when analyzing more closely based on results from Google Adwords, you find that the word has a low conversion rate.

Kết quả hình ảnh cho SEO

To see how strong your competitors are and also to learn and follow their strengths you need to analyze the top 10 competitors in the top 10. The higher the index, the more qualified and highly reputable the website is, which means that the pages linked from the website with a high PR index will be appreciated and can rank higher. . But by the beginning of 2014, Google had abandoned the Pagerank index. So no one knows if it is still important in SEO.

If most of the links to the site don’t contain your keywords, do a link building campaign and get links that have a string that represents multiple keywords. However, don’t forget that internal links on the site are also important. You are free to create internal links between pages in your site, so use keywords here intelligently.