6. Give Internal Linking Much Thought
It is essential to use internal links to help the Googlebot understand the structure of your website. According to Google’s perspective, the anchor text you use to link to your website’s internal links provides even more context for what that target page is all about.
In addition, internal linking helps you distribute link equity between pages as well as establish a content hierarchy with the most important pages given the highest value.
For those who are relying on content to develop their site, internal linking gives them the opportunity to strengthen authority around key topics.
When it comes to improve your internal linking strategy, you can use heatmaps to measure internal link performance since they provide brief information about where users click.
7. Structure Your Website around the Buying Process
You should set up your website in a way so that it can guide users to relevant content that aligns with their stage in their journey. To do that, you need to ensure all of your links work together to nurture your users and provide them with valuable insights, so they want to stay with you from awareness to purchase and beyond.
You should click map to learn which links users click to make sure that people are clicking on the right content. Since clicking links takes users away from the page they are reading, so it is necessary to find out if the links embedded in your articles are relevant. If they are not irrelevant, you are risking driving those users away from your website altogether.
8. Figure out Confusing Elements Causing Friction
Using heatmaps also helps you figure out which elements that users find confusing.
Items that look clickable but can’t help users get to the next page may not seem like a big matter, but they show out that site’s structure fails to meet expectations.
In this case, using heatmaps can help you spot the areas where users expect to find links and allow you to go back and add them in to meet your users’ expectations.