Tips to Use Heatmaps to Boost Your SEO Strategy (part 2)

2. Optimize page layout

Page structure is something we try to navigate by applying our best judgment in many cases. Certainly, the importance of things such as white space, H2s, and H3s, have been drilled into our minds. However, literally, there are hundreds of factors that contribute to great user experience.

The most popular way to use heatmaps is to understand how customers interact with on-page elements such as CTA buttons, where visitors move through the site.

3. Use heatmaps with analytics to uncover the reason behind your metrics

Analytics platforms such as Google Analytics allow users to collect a variety of quantitative data. You can track page views, bounces, referral traffic, and how many times someone abandoned a cart.

However, there is a problem that is those insights don’t offer much in the way of the reason why consumers take those actions.

For instance, if your heatmap reveals that tons of people click a certain button, but don’t convert, sign in your GA account to sort things out by heading through:

Navigate to Behavior > Site Content > All Pages > Destination URL

From there, you can use a heatmap to make clear how users interact with the destination page.

4. Combine heatmaps with on-page surveys

Heatmaps allow users to identify points of friction, design issues, and other chances that their audience may not bring up in a survey or review. Collecting feedback from various sources helps you to create a clearer picture of users’ relationship with your website.

Use heatmaps to uncover design issues on certain pages, then use on-site surveys to ask visitors to write down their feedback about that page.

  • What may they add or change?
  • How was their experience?

Remember that you will want to make sure that you approach this strategy one issue at a time, otherwise, it will be too hard to analyze your data and implement the recommended changes.

Tips to Use Heatmaps to Boost Your SEO Strategy (part 1)

Heatmaps are an essential tool that helps marketers to understand how users interact with a website. Here are the most useful tips on how to use heatmaps to boost SEO.

What Is a Heatmap?

Heatmaps are data visualization tools that are created to help website owners understand how well a specific page is performing. The aim is to make it easy for users to visualize complex data sets by showing values with color.

Heatmaps measure users’ behavior on a scale from red to blue, with the warmest color that indicates the highest level of engagement as well as the coolest that indicates those areas with the lowest engagement levels.

However, you should make it clear that there are only a few different types of heatmaps that you can use to measure webpage activity. Let’s take a look at some of the most common examples:

  • Scroll maps: Figure out how far users made it down the page before they drop off. The redder the area, the more people read it.
  • Click maps: Figure out where users click most often. This might be internal links, logos, images, CTA buttons, the navigation bar, or anything that appears to be clickable.
  • Hover maps: Figure out where users move the cursor around the page. Where users pause most often are indicated to be hot spots.

Now let’s move on to some ways that you can use heatmaps to boost your SEO strategy.

1. Learn More About User Behavior

Visual analytics offers a unique chance to learn more about user behavior and to figure out which parts of the page get the most play, which content people care about, and which sections they scroll over without stopping, and at which point users usually drop off.

In addition, you may try looking at which menu options and filters get the most play to discover which topics your audience cares about most.

You can then use this data to inform your PPC campaigns and future landing pages and blog posts. You should also compare heatmap data to paid search data in order to uncover keyword opportunities that you can use to inform your content strategy, social posts, ad copy, and much more.