Top 20 simple SEO tools you can use for free to improve your marketing (part 1)

It can be hard to master SEO, particularly for those who are just starting out. Luckily, it is easy to find the best SEO tools since they have been compiled on the list below. For sure, it’s no need to try all these tools. What you need to do is to figure out which one works best for your needs.

Google PageSpeed Insights

This tool is best used to check the speed and usability of your site on multiple devices.

You just need to enter a URL, and Google PageSpeed Insights will test the performance and loading time for desktop and for mobile devices, adding identify opportunities to improve and pat you on the back for what you are doing well. The mobile results also feature a user experience score, grading areas such as font sizes and tap targets.

Moz Local Listing Score

Moz Local Listing Score show how your local business looks online by crunching data from over 10 different sources, including Google, Facebook, and Yelp. Results come complete with actionable fixes for incomplete or inconsistent listings. shows you hundreds of keyword ideas based on a single keyword. Enter a keyword, and the tool will provide you with a huge handful of long-tail keyword opportunities along with questions commonly asked.

Google Analytics

This tool is created to help you complete web stats and search insights. It helps track pretty much every bit of traffic you could imagine on your website and surface many keyword insights as to which terms customers used to land on your pages.

You can get this data either under Acquisition > Campaigns > Organic Keywords or Acquisition > Search Console > Queries.

Google Search Console + Bing Webmaster Tools

These webmaster tools provide constant website analysis, alerts, and error reports.

They help give you a taste of what the two top search engines, including Google and Bing, think of your website. It’salso helpful to see any alerts, bugs, and indexing issues.